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Published On: Sat, Jun 17th, 2017

New TV spots for ‘The Dark Tower’ focus on Idris Elba’s gunslinger vs Matthew McConaughey’s Man in Black

Three new TV spots promoting the upcoming film, The Dark Tower, center on the main characters and will certainly excite some fans while alienating others.

The first clip deals with Roland (Idris Elba) explaining the history of the Gunslingers and what his mission is simple: kill The Man in Black, played by Matthew McConaughey. It’s likely he speaking with Jake Chambers (Tom Taylor) who is being helped by the Gunslinger, taking the attack to The Man in Black. There is a few jokes, details on the settings in “our world.”

The second TV spot involves Roland speaking some words that will sound very familiar to fans of the books. “I do not aim with my hand, I aim with my eye. I do not shoot with my hand, I shoot with my mind. I do not kill with my gun, I kill with my heart.

In the books, this mantra is a bit more detailed. In the middle of each sentence is another thought — “He who aims/shoots/kills with his hand/gun has forgotten the face of his father.”

Whether the entire quote is used in the film or is cut they way it is in the spot remains to be seen.

The final spot is not from Roland’s perspective, it is from the point of view of The Man in Black. Roland’s enemy reminds the Gunslinger that everyone he loves is dead — by The Man in Black’s hand. He assures Roland that no matter what, the tower will fall. And that “Death always wins.

Here an Easter Egg is revealed as The Man in Black touches a wall where the words “All hail the Crimson King‘ are painted in red. The Crimson King is the leader of the story’s villains, including The Man in Black.

Stephen King published five short stories in the late ’70s and early ’80s. In 1982 those five stories were combined into a single book — The Gunslinger. Over the next 30 years he published 7 more books in the series, creating a vast landscape and epic adventure. Characters, locations, and events from some of his other books and short stories became a part of The Dark Tower series, while people and elements from Roland’s quest have also popped up in King’s other works.

The film is being directed by Nikolaj Arcel (A Royal Affair) with a supporting cast that includes Abbey Lee (Mad Max: Fury Road, The Neon Demon) as Tirana; Fran Kranz (The Cabin in the Woods) as Pimli, the right hand man of Randall Flagg; Jackie Earle Haley (Watchmen, A Nightmare on Elm Street); Katheryn Winnick (Vikings) and Claudia Kiim (Avengers: Age of Ultron).

The Dark Tower arrives in theaters on August 4, 2017.

About the Author

- Stephen is a contributor and writer on The Dispatch. Stephen is the founder and editor for the Steven Spielberg Fan Club website and contributes to pop culture stories on The Dispatch, especially upcoming movie news. Beginning in 2016, Stephen took the role of Managing Editor for the Tampa Dispatch.

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