New Harvard Study: Media obsesses over Trump with extreme negative bias
A major new study out of Harvard University has revealed the true extent of the mainstream media’s bias against Donald Trump. Academics at the Shorenstein Center on Media, Politics and Public Policy analyzed coverage from Trump’s first 100 days in office across 10 major TV and print outlets.
They found that the tone of some outlets was negative in as many as 98% of reports, significantly more hostile than the first 100 days of the three previous administrations. The study also points to an obsession, covering the White House activities with 1/8 of ALL of the news.
In America they analyzed CNN, NBC, CBS, Fox News, the New York Times, the Washington Post and the Wall Street Journal. They also took into account the BBC, the UK’s Financial Times and the German public broadcaster ARD.
Every outlet was negative more often than positive.
“Trump’s coverage during his first 100 days set a new standard for negativity. Of news reports with a clear tone, negative reports outpaced positive ones by 80 percent to 20 percent. Trump’s coverage was unsparing. In no week did the coverage drop below 70 percent negative and it reached 90 percent negative at its peak… Trump’s worst periods were weeks 3 and 4 (a combined 87 percent negative) when federal judges struck down his first executive order banning Muslim immigrants, and weeks 9 and 10 (a combined 88 percent negative) when the House of Representatives was struggling without success to muster the votes to pass a ‘repeal and replace’ health care bill.”
Only Fox News, which features some of Trump’s most enthusiastic supporters and is often given special access to the President, even came close to positivity. Fox was ranked 52% negative and 48% positive.
“CNN and NBC’s coverage was the most unrelenting—negative stories about Trump outpaced positive ones by 13-to-1 on the two networks. Trump’s coverage on CBS also exceeded the 90 percent mark. Trump’s coverage exceeded the 80 percent level in The New York Times (87 percent negative) and The Washington Post (83 percent negative). The Wall Street Journal came in below that level (70 percent negative), a difference largely attributable to the Journal’s more frequent and more favorable economic coverage.”
The study also divided news items across topics. On immigration, healthcare, and Russia, more than 85% of reports were negative.
On the economy, the proportion was more balanced – 54% negative to 46% positive.
The study highlighted one exception: Trump got overwhelmingly positive coverage for launching a cruise missile attack on Syria.
Around 80% of all reports were positive about that.
The White House’s dominance has been such that, on national television, the president typically accounts for roughly one-eighth of all news coverage as they noted:
Trump’s first 100 days were a landmark.[14] On national television, Trump was the topic of 41 percent of all news stories—three times the usual amount.[15] It was also the case that Trump did most of the talking (see Figure 1). He was the featured speaker in nearly two-thirds (65 percent) of his coverage. Members of the administration, including his press secretary, accounted for 11 percent of the sound bites. Other Republicans, including Mitch McConnell and Paul Ryan, accounted for 4 percent. Altogether, Republicans, inside and outside the administration, accounted for 80 percent of what newsmakers said about the Trump presidency.
The picture was very different for other recent administrations. The study found that President Obama’s first 100 days got a good write-up overall – with 59% of reports positive.
Bill Clinton and George W Bush got overall negative coverage, it found, but to a much lesser extent than Trump. Clinton’s first 100 days got 40% positivity, while Bush’s got 43%.