Michelle Phan, known for YouTube make-up tutorials, launches make-up line
With over 4.5 million YouTube subscribers, Michelle Phan is clearly the “queen” of make up tutorials on the video-sharing website.
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Now she will be taking her make up skills to the next level, her own make-up line, which was announced yesterday via a YouTube video, of course.
The new product, em michelle phan, is backed by L’Oreal and features a dizzying 250 products, including eye shadow, blush, lipstick, bronzer and more, according to an Allure story Thursday.
A key feature to the “em” line of make-up is what Phan calls the “Life Palette”.
According to Phan’s website, emcosmetics.com, there are six Life Palettes to provide you the right make-up combinations for the beach life, career life, night life, party life, day life and love life.
Each Life Palette contains 36 refillable shades of eye, lip and cheek color.
In the promotional, announcement video, Michelle Phan says the product line was 2 years in the making and gives credit to her millions of viewers worldwide for the inspiration.
“em” michelle phan products range in price from $15 to $75.
