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Published On: Mon, Apr 20th, 2015

Jim Boggess closes NJ deli after ‘White History Month’ scheme fails

Publicity stunt, political statement or sign of prejudice – no matter the motivation, the “White History Month” sign at Jim Boggess’s deli in New Jersey has officially served as the demise of the business.

Boggess sparked some controversy when he posted a “White History Month” sign in the window of his Flemington, New Jersey, establishment Jimbo’s Deli last month.

The move has been met with outrage, appearing to mock the February observance of black history month as a neighbor called the “T” in the sign as a Klu Klux Klan-esque cross, though the men have since made peace, with Boggess apologizing.

White History Month sign NJ deliNow, a month later, Boggess’ deli is going out of business.

In a plea for donations on GoFundMe, Boggess said he initially received support for his white history month sign, but things took a turn.

“[T]he bottom dropped out and customers were no longer coming into my deli, and now I am forced to close down my Deli and lose my American dream,” he wrote. “I have become heavily in debt and getting shut off notices from everywhere for both business and home. I don’t think I deserve this just because I wanted to be proud of being white and be able to celebrate my heritage like everyone else does.”

Critics immediately pounced, questioning whether the sign was really to blame, prompting Boggess to post an update.

“Yes, you guys are right, the store wasn’t doing good before the sign was posted,” he wrote. “But it was doing good enough to keep the store open.”

He said after the sign was posted, business dried up.

The deli has mostly terrible reviews on Yelp.

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About the Author

- Roxanne "Butter" Bracco began with the Dispatch as Pittsburgh Correspondent, but will be providing reports and insights from Washington DC, Maryland and the surrounding region. Contact Roxie aka "Butter" at [email protected] ATTN: Roxie or Butter Bracco

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