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Published On: Sun, Jan 26th, 2014

Jelly Belly announces the Beer flavored jelly bean

Jelly Belly has been a leading name in the jelly bean industry with flavors like Buttered Popcorn, Toasted Marshmallow and Bubble Gum. Now the candy giant is adding a Beer flavored jelly bean.

Jelly Belly Beer flavored Jelly BeanJelly Belly debuted Draft Beer as its newest flavor with this announcement:

“Continuing with the long line of flavor innovations from Jelly Belly Candy Company, we now have the first beer flavored jelly bean – Draft Beer. Beer has been a highly-requested flavor for decades, and after years of perfecting the formulation, we’re ready to share this new product with the world. The effervescent and crisp flavor is packed in a golden jelly bean with an iridescent finish. While Draft Beer packs a flavor punch, it is alcohol free.”

In December Jelly Belly released its Tabasco Dark Chocolate flavor.

“Our fans have been asking for a beer Jelly Bean for years,” Rob Swaigen, Jelly Belly’s vice president of marketing, told TODAY.com. “It took a few years to perfect, but we think we got it right.” 

To pay homage to Jelly Belly’s German ancestry, the company matched the taste of the candy to a Hefeweizen ale, but don’t add Draft Beer jelly beans to the cocktail bar just yet.

“The recipe includes top secret ingredients, but I can tell you it contains no alcohol,” Ambrose Lee, Jelly Belly’s research and development manager, said in a press release.

The Draft Beer Jelly Belly is for sale on JellyBelly.com and is being shipped to stores now.

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About the Author

- Roxanne "Butter" Bracco began with the Dispatch as Pittsburgh Correspondent, but will be providing reports and insights from Washington DC, Maryland and the surrounding region. Contact Roxie aka "Butter" at [email protected] ATTN: Roxie or Butter Bracco

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