Hyundai pulls suicide commerical, apologizes for viral video
Zero emissions from a car may be great, but a recent advertisement for the Hyundai ix35 fuel cell vehicle took the idea a bit too far, depicting a failed suicide attempt in the ix35.
Nicknamed the “Hyundai suicide ad,” the video has been deemed “in poor taste” and removed
The British commercial was posted on YouTube Thursday.Hyundai and the film’s maker released apology statements.
The ad depicts a man, depressed sitting in his car, closing the garage door to commit suicide, but the Hyundai doesn’t emit those hardful gases so his attempt is in vain.
“Hyundai Motor deeply and sincerely apologizes for the offensive viral film. The film runs counter to our values as a company and as members of the community. We are very sorry for any offense or distress the video caused,” Hyundai said in a statement.
The film’s producer Innocean added, “This viral film was created and posted on Youtube for one day by INNOCEAN Worldwide Europe to get consumers’ feedback on creative idea employing hyperbole to dramatize a product advantage without any other commercial purpose.”
It’s been pulled down from YouTube, check it out here
