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Published On: Fri, Apr 28th, 2017

How you can use SEO to boost your Digital Marketing

Promoting your business online needs a detailed and focused marketing campaign that can help you increase visitors to your site. There are a few ways you can achieve this, and using effective SEO (Search Engine Optimization) is one of them.

It is one of the first ways to drive traffic to your business website yet there are many people who don’t use it to its full advantage. Using companies like clickintelligence.com that understand SEO and how to use it is a good idea if you aren’t marketing savvy.

Social Media

Social media is everywhere, and it consumes a large part of people’s day. Every big event, product launch and advertising campaign use social media to spread the word and so can you.

By using SEO, you can target certain keywords that you want and in return, attract people to your post. All it takes is a few people sharing your post, and it will quickly grow. Therefore, attracting visitors to your site using social media is a great way to build a link to your customers and earn loyalty.

Blogs

Regardless of your business, having a blog can really help to drive traffic to your website. The SEO that’s included in your posts will help your site get found in search engine results. If you’re not sure how to start, there are many tutorials on Youtube that can guide you.

Your blog doesn’t have to be specifically about your business. Posts about your industry in general and others related to your business will attract those that are interested in your niche. Once they have landed on your page, there is the possibility of a sale.

photo/ Gerd Altmann

Branding

Having a recognizable brand is one way of keeping loyal customers and spreading the word about your products. It’s important to get a good logo designed that is eye-catching but not overly complicated. You can spread that across all your social media, emails and website to start building your online presence.

SEO will also help because it will associate words with your brand. The more people see it, the more they will recognize it and what it represents.

Links

Using quality links in your posts has always been a good way to attract visitors and raise the profile of a site in the eyes of search engines. However, if you also use effective SEO in your posts for both internal and external links, you will make your site even more desirable.

Quality links and effective SEO is a delicate balancing act that can take a while to master, so using an outside agency can initially prove invaluable.

With all these ways of building your marketing campaign, it’s vital to have a way of seeing how it’s working. Using Google Analytics can show you what’s doing well and what isn’t so you can tailor your campaign and focus on what’s important.

These are just some of the many ways SEO and digital marketing can truly work well together. For many companies, this is an essential part of their online business.

Author: Carol Trehearn

About the Author

- Outside contributors to the Dispatch are always welcome to offer their unique voices, contradictory opinions or presentation of information not included on the site.

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