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Published On: Wed, Dec 5th, 2018

How You Can have the Best, Most Successful Product Launch Ever

Yes, you may have a new product, and you know very well that it’s a good product. You have spent hours and hours developing your product and have tested it out and are entirely aware of its potential. But the next step is crucial: it’s time to launch your product to your target audience, so it gets the necessary exposure, and this is an altogether different task. Launching a product comes with its own set of challenges, and it has to be done right. So how can you make sure that your product launch is as successful as can be? Here’s how you can have the best and most successful product launch ever.

photo/ mohamed Hassan

Be fully prepared – know your audience  

Being fully prepared doesn’t just mean making sure that your product has been tried and tested. It also means knowing whom you are really targeting. That being said, know your audience. You can’t just be content with saying that you are targeting everyone. And one of the best ways through which you can get to know your audience is with the creation of a ‘buyer persona’. A buyer persona is a hypothetical representation of your perfect customer based on actual data from customer demographics and buyer behaviour. Once you have established a persona of your perfect buyer, it becomes easier to target them as you can now customise your efforts in marketing.

Set your objectives early on

It’s also important to set your goals for your product launch early on. Your goals and objectives will help you determine the steps you have to take throughout your entire process of planning. Be clear with your goals as well. For instance, one goal you can set is to make sure you can accurately establish the name of your product, your brand, and your position. Another goal would be to build more awareness for your product and establish its credibility with your target audience. Yet another goal would be to create actual opportunities for product sales and distributor options.

But when setting your goals, make sure they are realistic and attainable. It wouldn’t do to set goals which you know are too far beyond your reach. Your goals should follow set guidelines; they should not only be realistic and attainable, but measurable and timely as well.

Begin your preparations early

When you are planning a product launch, it’s also best to begin as early as possible. If anything can go wrong, it will: remember that. So the earlier you prepare, the easier it will be for you to handle issues that come up. Create a timeline for your project and stick with it. A typical product launch can often take months to prepare, so it’s in your best interest to make sure that the planning starts early and you are well-organised. This gives you more time to consider the details as well, and not just the big picture. For instance, where are you planning to have your product launch, and what is your venue? What are the activities? What do you need, logistically-speaking? Experienced event production companies will always tell you that details matter, and being prepared for any and every eventuality makes a world of difference.  If you feel that you need expert help, don’t be afraid to ask for it. As mentioned, there are event production specialists who can help take care of your product launch and event – and with their expertise, your product launch can be a resounding success.

Author: Oliver Samson

About the Author

- Outside contributors to the Dispatch are always welcome to offer their unique voices, contradictory opinions or presentation of information not included on the site.

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