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Published On: Wed, Apr 25th, 2018

How to Increase Traffic to Your Website

Whether it’s for your own personal indulgence, or in order to open up a new income stream, any website owner wants as many people as possible to see their website. Traffic is very much the lifeblood of a website. The amount of traffic a website is receiving is the best objective indicator of its health and popularity.

photo/ mohamed Hassan

For websites that generate sales, be it through direct sales, advertising, or other sources, the amount of money they are able to generate is directly proportional to the amount of traffic they are able to generate. For any website owner, bringing in new visitors, and ensuring that existing ones keep coming back, needs to be a top priority.

If you do find yourself stuck and seemingly unable to generate the kind of interest you would like in your website, do not despair! We are here to help, and to give you the good news – increasing traffic to your website doesn’t have to be difficult or expensive.

Strike up a Partnership

There are, as you have no doubt noticed, many other websites out there that are competing for the same traffic as you. Some of these competitors will be direct rivals, but others are potential allies. Where you can both mutually benefit from one another is by linking to each other’s websites. Striking up these kind of partnerships is an excellent way of expanding your market share and bringing in new traffic.

Invest in Marketing

Do not overlook the traditional method of raising awareness of a product or brand. It is possible to market a website or online service using offline methods. Paying for advertising space in an existing website or magazine might seem like an outdated way of doing things, but in fact it can be one of the most effective ways of improving the flow of traffic to your site.

Give People Content They Want

Let’s not forget what it is that people come to your website for in the first place. Whatever it is that you are offering to visitors, make it your own and make sure that your version stands out amongst the others. It doesn’t matter what genre or niche your website is catering to, if it isn’t giving people what they want, they will stop visiting. It doesn’t matter whether your business specializes in horticulture, or even WTF Facts, visitors to both sites have plenty of others to choose from, so make sure that yours is better.

Invest in SEO

SEO is a vital tool for any modern web developer. Most internet traffic today is driven by search engines, and if your website isn’t visible in search results then who knows how much traffic you might be missing out on! Investing in SEO pays for itself many times over through the extra traffic that you will be able to generate. You can even get started on  optimizing your SEO at home for free.

The amount of traffic that a website receives is a key indicator of its health and popularity. In order to remain competitive, with more competitors than ever before, website designers really need to up their game to maximize the traffic they generate.

Author: Carol Trehearn

About the Author

- Outside contributors to the Dispatch are always welcome to offer their unique voices, contradictory opinions or presentation of information not included on the site.

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