Published On: Tue, Jun 5th, 2018

How to Create a Picturesque Product Page for Your E-Commerce Store

For e-commerce stores, their product page is their moment of truth. It is the reason why people visit their website, stay and buy products. It can make or break your customer base. If the page layout is not attractive and user-friendly, it will fail to convert visitors into customers.

A well-designed product page is necessary to showcase your product effectively. From the colour to the placement of images, every single element of the product page must give a rich user experience.

Being an e-commerce store for wholesale gourmet gift basket supplies, SAKSCO understands how important it is to retain customers on the website. That’s why we have compiled a guide for e-commerce store owners on how to create a picturesque product page.

photo/ Gerd Altmann

Use High-Quality Product Images

Product images are the lifeline of your product page. Selling your goods to customers is all about amazing presentation and excellent quality. Make your products stand out on the website by using high-quality product images. Customers can’t see and touch the products in the real life so the visuals are the top influential factor that affects their purchase decision. Shoot strong product images for your e-store and click pictures from different angles for a better view. You can learn about some product photography tips to shoot attractive pictures by reading our blog post, 5 Product Photography Tips for Your Online Gift Basket Business.

Cut the Clutter from the Layout

A product page should be visually pleasing and easy to navigate. If your website has a cluttered page layout, then your customers are sure to leave the page. Dense text, mismatched colours, designer fonts and complicated structure are some of the elements that make your product page look cluttered. Instead of putting everything on the page, focus on making it more functional, having a minimalist approach and leaving some breathing space.

Write a Powerful Product Description

Product descriptions are extremely important when it comes to encouraging customers to buy your products. Write excellent product descriptions while keeping the target audience in mind. Include all relevant information and add enticing words to make the customers excited about the product. But, make sure that the language is simple for anyone to understand and the sentences are clear to avoid ambiguity.

Add Clear Calls-to-Action

Kill the confusion on your product page by adding clear calls-to-action (CTA) such as ‘Add to Cart’ and ‘Proceed to Checkout’. Your customers should be able to clearly see where they’re headed to. If the call-to-action is not clear, your customers won’t be able to make a purchase, even if they want to. Make sure that the CTAs are highly visible by choosing a bright colour for them. Also, they should stand out from the rest of the elements on the page for a clear display.

Clearly Place Prices

If your customers are struggling to find where the prices of the products are located, then your product page won’t be successful. After all, customers are price conscious. They’ll purchase the product only if it is in their budget. One of the secrets to creating a good product page is to make the prices easier to spot. Display your product price prominently by using large fonts, contrasting colours and place it near the ‘Buy’ button to grab a lot of attention.

The product page of your e-commerce store can attract or distract the visitors. Don’t let the opportunity slip away when a shopper visits your e-store. Use the above-mentioned guide to create a picture-perfect product page and convert your leads into customers.

Author: Pankaj Deb

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