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Published On: Wed, Feb 3rd, 2016

How myMail Got Its UI, User Interface and Gained Millions of Downloads

One of the most indispensable services that mobile users look for is an intuitive, full-featured email client. In a world that is becoming increasingly mobile, people need to be able to stay connected wherever they are to take care of communications easily, whether it be business or personal.

myMail is establishing itself as a frontrunner in providing email services, making its name for providing better-than-average user experience in accessing emails via mobile. The app currently is rated 4.5 out of 5 in both App Store and Google Play Store and it has 5 million downloads in Google Play Store.

But what makes the app so popular among mobile users looking for native email client alternatives? We explore the reasons behind myMail’s rise as the preferred alternative email client.

Developing the right UI

myMail largely owes its success to its user interface (UI), which promises to provide a more pleasant experience for users than their native email apps. myMail had several things in mind when coming up with their UI design:

Public domain image/Pablo Neo

Public domain image/Pablo Neo

Flat design: The team behind myMail’s design wanted a clean look and feel that highlights the myMail logo. They decided to go for a flat design with a predominantly white palette to highlight the red accents and make the branding stand out. At the same time, the flat design makes navigating the app’s different features easy without making the app look tacky.

Branding: The UI designers had to consider the entire My.com brand and its line of products. Coming up with the right design meant having to deliver consistent experience across the entire brand, and so they chose a design that can be easily applied to their future products.

OS Compatibility: In designing the app, myMail considered the release of the iOS 7 at the time. They had to take into account the competition – how will they stand out from a saturated app store crowded with various email apps? myMail was one of the first email clients to go mainstream with a minimalist design, making it stand out from the competition instantly.

Integrating functionality

Another thing that contributes to the success of myMail is its functionality. myMail’s design may be minimalist,  features that come with it pack a punch for any mobile user. The app is compatible with Gmail, iCloud, AOL, Yahoo! Mail, Outlook, Hotmail and a number of other email service providers, making it easy to track all your email messages in one app.

You’ll also get a multiple inbox feature so you don’t mix up your emails, push notification settings that you can set to “Quiet Time” whenever you want (that will come in handy after work hours and on vacations), smart search features, and access to folders you’ve created in your mail client. You can easily customize other features such as screen rotation and avatars and manage your storage in the app’s Settings feature.

One feature that myMail has that native email apps don’t have is its swipe actions feature. The app lets you swipe to complete specific actions within your inbox. This makes replying, forwarding, archiving or deleting messages easier by cutting out the need to access actions within a menu.

A beautiful and powerful alternative to native email apps

Successful email apps will have three strong points: standout UI, powerful features, and a good price point. myMail has all three – the app can be downloaded to your mobile device for free, and is compatible with iOS and Android devices of all sizes. It’s a beautiful and powerful alternative to native email apps or even the slow and sometimes problematic Gmail app. The mountains in the background that provide a zen feel are a sweet bonus.

Guest Author: Vincent Dexter

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    […] How myMail Got Its UI, User Interface and Gained Millions of Downloads – myMail is establishing itself as a frontrunner in providing email services, making its name for providing better-than-average user experience in accessing emails via mobile. The app currently is rated 4.5 out of 5 in both … […]

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