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Published On: Fri, May 18th, 2018

How And Where To Display Your Company Logo On A Trade Show Display Booth?

Your company logo is the visual representation of your company name and brand. For instance, pick any famous company like Target, Audi, FedEx, Amazon, etc., the first thing you will be able to picture in your mind is their logo.

Logo makes any company easily recognizable. In fact, some famous brands don’t need to mention their names at all, as their logo is sufficient. Also, if your brand isn’t very famous, an effective logo can help a lot in creating an everlasting impression. So, that being said, it is understood how important it is to display the company logo on custom trade show displays.

innovation sign

photo/ Michael Jarmoluk via pixabay.com

However, displaying your logo doesn’t mean you put it anywhere. You have to be careful about its display. There are some basic strategies of doing it. If you haven’t done this before, just go through the tips given below and you will be able to do it just right.

Strategies of displaying logo on a trade show exhibit:

Place your logo at a good height:

Don’t make the mistake of placing your logo at the eye level. In fact, aim at elevating the logo at a reasonable height. Placing it at a height will make it visible for most of the trade show visitors. You can consider placing it at the top of your graphics, up on hanging signs, and as a part of your display booth’s large backdrop. Ideally try to match the size of your hanging sign with the size of the display booth.

Enlarge the logo size to make it visible:

Proper visibility of the logo is extremely important and to ensure it, you need to enlarge it to some extent. The display location and the height at which you place the logo won’t matter if its size is not big enough to catch the attention of every visitor.

Ensure proper clarity of the logo:

It is very important that all the graphics on your display booth are crystal clear. High quality graphics and sharp images are truly the ones that grab the attention of every passerby. So, ensure that the logo as well as other graphics that you display on your booth is designed in high resolution.

Print your logo on giveaways:

It is a very common custom to giveaway some token to every visitor of your booth. So, take it as an opportunity to advertise your company and brand name. Make sure you print your logo on every giveaway. For instance, monogrammed tote bags, custom wrapped candies, free flash drive with your logo printed and company information saved on it, etc.

Lastly, make sure that your logo is always accompanied with your company name. The thing is, not all businesses are famous and recognizable. So, in order to create awareness about your product or services, it is crucial that you mention your business name along with the logo. Generally, an experienced exhibit company will help you with this. They know well how to design an effective and eye-catching display booth as well as where to place business logo and name.

Author: Aalia Ray

About the Author

- Outside contributors to the Dispatch are always welcome to offer their unique voices, contradictory opinions or presentation of information not included on the site.

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  1. […] associated with. Since this is the face of companies often times, it’s very important to have a professional looking logo on display. It should be simple and clean, providing context to your business industry. Additionally, the logo […]

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