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Published On: Wed, Dec 26th, 2018

Here Is An Ultimate SEO Checklist For Your Private Practice

Many private practitioners have a lot of confusion about search engine optimization. In fact, you may have the best website in the world, but it won’t amount to anything without the right SEO strategy. Your website is similar to the online face of your private practice. But no one is able to see what you have to offer if your website doesn’t rank on the 1st page of Google, Yahoo, Bing or the other popular search engines. SEO is one of the best strategies to improve the search engine rankings of your site. When your site is on the 1st page of Google, you will attract ultra targeted traffic to your practice. These clients are already searching for the solution you have to offer. Hence, they convert very easily compared to the other sources of traffic. That is why you should be implementing a good search engine optimization strategy for your private practice. The more you delay to do this, the more your competition will take advantage of the situation. In fact, these people will attract your clients to their practice and steal your profits in the long run. That is why you should be implementing a solid SEO strategy to take your private practice to the next level. Here is the ultimate SEO checklist for your private practice from Scott Keever.

photo/ Gerd Altmann

What Is SEO?

SEO is a marketing strategy that helps to improve the search engine rankings of your website. When your website is ranking on the 1st page of Google, you will attract targeted traffic to your private practice. More than 90% of potential customers won’t go beyond the first page of the search engines when finding a product or service. If your site is on the second or third pages of Google, you will lose 90% of the traffic that is highly targeted to the solution that you provide. Why should you neglect such a vast source of traffic when you can easily attract them to your practice by implementing a solid search engine marketing strategy. SEO is categorized as on-page and off-page SEO. On-page is everything that you need to do on your website in order to make it search engine friendly. On the other hand, SEO off-page is all about building high-quality backlinks to your website. Quality and relevant backlinks are very important to improve the search engine rankings of your website.

On-Page SEO

On-page SEO refers to all measures that should be taken directly within your website to improve its position on the search engine results pages (SERPs). These include everything that needs to be done on your website such as the title tag, meta tag, meta description, URL, internal links, and quality content. The URL is your web address. Your clients will find your business by visiting the website. The URL should be clear and simple so that your potential clients can find your practice. The potential client is more likely to click on a website that is simple enough to remember. The name of the website should match the name or location of your private practice. Including your main keyword in the URL is an effective practice that will help to improve the rankings of your website in the long run.

Finding The Right Keywords

Finding the right keywords is another important factor when ranking your website on the first page of Google. It is an important item in the SEO checklist for your private practice. A little research won’t hurt anyone. Even though it can be quite tedious at times, it is well worth the struggle. Make sure that you choose long-tail keywords when choosing the right keywords for your private practice. The first step is to check the competition for the chosen keyword or keywords. Visit the first three websites of your competition in Google for this purpose. Read through their content and make a note on the topics they focus and the keywords they use. When you search for the specific keywords if their websites appear on the first page of Google – it indicates that the terms they use are really working. You can jot down some of these keywords to use on your website. The next step is to create a list of topics related to your practice. As a good practice, you should also think about the clients that you already have. What are their needs and how you plan to solve these needs? Make sure that you target keywords that have a low-competition and higher search volume. These are some of the important things to follow when finding the best keywords to target for your private practice.

Title Tag

The title tag is important since it will tell the search engine what your page is about. It plays a very important part in your search engine optimization strategy. The title tag should be a maximum of 70 characters long – including the spaces between the characters. If the tag is too long, the search engine will leave out a part of it. Keep all the keywords relevant to your private practice. Make sure that you don’t duplicate the title tags.

Off-Page SEO

Off-page SEO is all the measures that you take outside of the website in order to improve its rankings on the search engines. Customer reviews, social media connections, quality backlinks, and other traffic generation methods are included in this strategy. Backlinks are a major part of ranking your website on the first page of Google and the other search engines. In the good old days, you could build a lot of spammy links and rank your site on the first page of Google. But things have changed right now. You should build only high-quality and relevant links to your site in this day and age. Low-quality links will get your website penalized by Google and the other search engines. Today, you need quality more than quantity. The quality and relevancy of the backlink are more important than how many links you build.

Author: Brenda Vollman

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- Outside contributors to the Dispatch are always welcome to offer their unique voices, contradictory opinions or presentation of information not included on the site.

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