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Published On: Wed, Aug 7th, 2019

Helpful Ways You Can Improve Your Online Presence

In today’s climate, you need to be drawing custom via the web. You cannot rely on consumers to walk past your premises and take a liking to your company based on your storefront — you need to be doing all you can to attract and ultimately interact with customers over the Internet.

For this to be the case, you’re going to need a strong online presence. If this means improving it, then so be it. Resolving to take such action could end up being one of the best business decisions you ever make.

photo/ Gerd Altmann via pixabay

Here are two ways you in which can improve your online presence:

Optimize your website

Your company website is the focal point of your business’s online endeavors. It’s the platform that consumers, both new and old alike, will head to when they are in need of information regarding the products and services that you offer. It is essential, then, that you optimize your website when seeking to improve your online presence, as your site is the presentation most consumers will see when searching your business via the Internet.

For it to be truly optimized, above all else, your website must be fast. Its pages cannot take an age to load, and that dreaded dinosaur cannot appear on the screen at any point! In order to avoid such plights (and seeing your consumers hightail it away from your website as a result of them), you must build your site upon a rock-solid VPS platform, the likes of which is provided by Krystal. This leader in the field of web hosting will offer you DDoS protection, unlimited bandwidth, free backups, and an optimized Magento performance. 

Exercise caution on social media

Your company website may be your business’s main online attraction, but that doesn’t mean it is the be-all-and-end-all of your online presence. Your social media pages, too, are platforms that your consumers will turn to when they are in need of information pertaining to your business. In fact, there will be a large number of consumers that actually choose to head straight to your Facebook page rather than your website, as they know that they will be more likely to grab a conversation with you via it.

As good as social media may be when it comes to customers interaction, you should know that it is incredibly easy to do damage to your online presence via your socials. One inappropriate status update, photo upload, or tweet could see you ruin your reputation in just a few clicks. You should, then, be sure to exercise caution whenever you load up your social media pages. Take care when it comes to the content that you post, and remember that your social audience will be comprised of consumers from all sorts of backgrounds, races, genders, sexual orientations, and religions.

Your online presence is the sum total of everything your business does via the web. Whenever you jump online, then, you must be wary of the things that you do and say. As stated, one inappropriate piece of content could be enough to ruin your reputation forever, both on- and offline.

Author: Carol Trehearn

On the DISPATCH: Headlines  Local  Opinion

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