‘Gangnam Style’ artist Psy features in Wonderful Pistachios Super Bowl Ad
Paramount Farms nut brand has signed up for Super Bowl XLVII and will air a 30-second spot starring the biggest one-hit wonder of all: South Korean rapper Psy of “Gangnam Style” fame, they announced this week.
Psy, the South Korean global phenomenon who set social-media popularity records with his Gangnam Style YouTube music and dancing video, will star in a Super Bowl commercial for Wonderful Pistachios.
The flashy commercial, filmed Tuesday in North Hollywood, is the brand’s first Super Bowl ad and will be Psy’s first ad aired in the U.S.
“The Super Bowl is way too big for me,” jokes Psy (real name Jai-Sang Park). “I never dreamed of being a singer in America, so I of course never dreamed of being in a Super Bowl ad.”
Psy wears a pistachio- green suit and will display a special way to crack open pistachios.
“He’s penetrated the cultural consciousness of the United States,” says Marc Seguin, vice president of marketing for Wonderful Pistachios, the biggest nut brand for Paramount Farms. “We knew the Super Bowl would require something really special to stand out.”