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Published On: Wed, Jan 11th, 2017

Four Things to Consider Before Your Online Business Goes Live

Many people assume that running an online business is easy. They think that they can put up a website, throw on some keywords and watch the money pour in day after day. Running an online business often takes some hard work though. You need to have a good supply chain in place, get your orders to your customers quickly and keep an eye out for bad reviews that you might see online. There are four other basic things that you should consider looking at before your new site goes live.

What is Your Company Name?

Before your online business goes live, think about your company name. You generally want a recognizable name that will register with customers, but you want a name that is unique. If your company name is too similar to the name of a local dentist or contracting company, you risk losing out on sales because customers cannot find you. Doing a simple domain search will show you if the name you want is still available and similar domain names still available.

photo/ Michael Jarmoluk via pixabay

What Keywords Do Customers Use?

Driving customers to your site is the key to making sales. Whether you sell health supplements, stuffed animals or computers, you need to help your customers find you. Think about the keywords they would use when doing a search. A site that sells stuffed animals might use keywords like stuffed bears, teddy bears, kids’ toys and affordable toys for kids. Make sure that you do not overdo it though. You typically need a keyword density of around 5% or less, which is just five mentions of that word in a 100-word article. Using a higher keyword density may result in Google dropping your page in its search rankings.

How Does It Look on Mobile Devices?

You should also give some thought to how your site looks on mobile devices. Many people are so busy now that they shop from their cell phones and tablets. Only a small portion of your sales might come from those sitting down on their laptops at home. A mobile version of your site that features a simplified layout, easy to find buttons and clear descriptions will appeal to those shopping on smaller screens. A mobile version may help you make more sales than you expected too.

Do You Need Optional Features?

A blog is one great example of an optional feature your site might need. Adding a blog lets you create short posts and articles using keywords that will drive customers to that post. That will then make them want to read more articles and check out the products you have for sale. Another example of an optional feature is a link to a social media account like Facebook. Customers can like your Facebook page and share articles or pictures they find interesting. To make your online business a success, you need to consider whether you need optional features, the keywords on each page, the importance of a mobile website and the name of your site.

Author: Lolita Di

About the Author

- Outside contributors to the Dispatch are always welcome to offer their unique voices, contradictory opinions or presentation of information not included on the site.

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