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Published On: Fri, Jul 28th, 2017

Five Breaking Business Trends Taking Modern Companies into the Future

Today’s companies simply can’t afford to rest on their laurels.

As more and more businesses chase “the next big thing,” concerns about the rise of automation loom for many the world’s biggest industries. In fact, a new report notes that approximately half of all American jobs are en route to be taken over by automation.

Even for those working in high-skill and creative fields such as marketing and ecommerce, emerging strategies and technologies are leading savvy companies into a brave new world of doing business.

Below we’ve outlined five trends that businesses are employing to grow their bottom lines and streamline the buying process on behalf of their customers. These techniques are quickly become staples of modern commerce and will only continue to grow as buyers become accustomed to them.

innovation sign

photo/ Michael Jarmoluk via pixabay.com

Apps, Apps and More Apps

With mobile shopping and smartphone usage at an all-time high, it’s no surprise that companies are developing custom mobile apps for business. Unique mobile apps essentially allow companies to send updates, discounts and offers to users time and time again without being totally intrusive.

Furthermore, apps represent the ultimate opt-ins for businesses: if someone is willing to download an app, let alone pay for it, they’re certainly the hottest leads a company could possibly hope for.

Chatbots and AI

The rise of chatbots and artificial intelligence platforms are helping ecommerce brands stay connected to customers around the clock. While the technology is still evolving, many brands are using bots to interact and “learn” about customers in real-time. From customer service to making sales, the public at large is beginning to embrace AI versus treating it as something cold or impersonal.

One-Step Purchasing

Simply put, businesses have recognized the shrinking attention span of today’s customers. One-click and single-step purchasing has emerged to keep buyers spending without going through a long-winded checkout process where they’re prompted to drop out any given funnel.

In fact, the words of AI and one-click buying have joined forces through virtual assistants such as Amazon’s Echo which allows users to reorder previously purchased goods on Amazon via voice.

Virtual and Augmented Reality

Businesses are just now getting their feet wet with augmented and virtual reality through social media platforms like Snapchat and Instagram.  Companies like Facebook are placing big bets on the future on VR in particular, although much like chatbots the technology is still in its early phases. Between the ability to allow users to preview products via AR or conduct virtual meetings, there are certainly big possibilities for the future.

Social Shopping

Last but not least, social media is becoming much more than a place to share selfies and status updates. As a result of a rapid influx of mobile shoppers, social media has major influence on shopping decisions and is likewise usurping traditional advertising in the process. While old school ads and commercials aren’t necessarily going the way of the dinosaur, the power of social ads and user-generated content to show off products and service are becoming the norm for budding brands.

Forecasting the future of business is never easy given how fast modern companies move from trend to trend. That said, it’ll be fascinating to see which of these trends stand the test of time and which will lose steam.

Author: Carmelo Hannity

About the Author

- Outside contributors to the Dispatch are always welcome to offer their unique voices, contradictory opinions or presentation of information not included on the site.

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  1. Things to consider when setting up your business | The Global Dispatch says:

    […] a brand new idea that has never been done before, so if you have competitors, finding your niche, breaking trends, and excelling in it is your ultimate key to success. To find your speciality you need to focus on […]

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