Discovery Channel Wins the News and Documentary Emmy Award
Discovery Channel scored a win at the 39th Annual News and Documentary Emmy® Awards held Monday, October 1 at a ceremony in New York City. The network was recognized with the top honor for “Shark Week” in the Outstanding Promotional Announcement category.
The Shark Week campaign highlighted that it’s always “a bad week to be a seal.” But in 2017, it was a bad week to be Seal, the pop-music star, who was swallowed whole by a great white shark. Playing off Discovery’s popular 2014 campaign “Snuffy the Seal”, the spot was an instant success – and within days, it had raked in millions of views online and catapulted Shark Week to its highest-rated opening-night telecast ever. Seal’s hit song “Kiss from a Rose” was also featured in the campaign and the iconic spot helped drive Discovery to finish the week as cable’s #1-rated channel.
This was the second win for Discovery at the News and Documentary Emmys for a promotional announcement (winning their first Emmy in this category in 2014).
The following people were recognized for their work:
SHARK WEEK – OUTSTANDING PROMOTIONAL ANNOUNCEMENT
Lara Richardson, EVP, Marketing
Josh Kovolenko, VP, Marketing
Pablo Pulido, VP, Creative
Megan DeSouza, VP, Marketing
Jason Turner, Senior Creative Director
Daniel Oleksiuk, Senior Director, Production
Curtis Smith, Senior Manager, Strategy
Chau Hoang, Production Manager
Peter McKeon, Director / Creative Director
Teresa Antista, Executive Producer
Jon Messner, Producer
Kevin Sarnoff, Director of Photography
Ryan Walch, Editor
Quico Encinias, Director of Animation
Stanley Ng, Lead Compositor
Mike Gut, Zach Lyall, Post Producers
Important Looking Pirates, VFX
The 39th annual News and Documentary Emmy® Awards are a presentation of the Television Academy. The awards were presented on Monday, October 1, at a ceremony at Jazz at Lincoln Center’s Frederick P. Rose Hall in New York City.
