Discovery Channel approves ‘Deadliest Catch’ season 12 as ratings with women soars
Discovery Channel announced today that it has renewed its massively popular series DEADLIEST CATCH for a 12th season. From Original Productions, the 13-time Emmy Award-winning series follows the real-life adventures of Alaskan fisherman with one of the most dangerous jobs in the world – crab fishing on the unpredictable Bering Sea.
In its most recent season premiere, which aired April 14, DEADLIEST CATCH placed first among all cable shows in key demos and led Discovery to finish as the #1 cable network in Prime delivering a 2.51 P25-54 AA% and averaged 4.03 million total viewers P2+, up +7% in both categories versus last season’s average.
DEADLIEST CATCH is also pulling in top ratings among women. The premiere was a top 10 cable program on Tuesday night with women (coming in at #7), beating Lifetime’s Dance Moms, Bravo’s Watch What Happens Live, E!’s Botched and A&E’s Married At First Sight. In addition, the series is growing it’s younger demo and posted a +16% increase from last season’s premiere in P12-17 rating.
[…] can stay excited as season 12 has already been approved by Discovery after ranking “first among all cable shows in key demos and led Discovery to finish as the #1 […]
[…] Catch was renewed for Season 12 a few episodes into its 11th season, which premiered in April with over million […]
[…] Deadliest Catch continues to find a massive audience, with Discovery already approving a season 12 — more on that great news here. […]