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Published On: Fri, May 10th, 2019

Different Ways to Grow Your Business Quickly

Growing a small business takes a lot of time, effort and sleepless nights but one advantage is that you have multiple options and no limit on how to increase and maximise your profits, as there is no one limiting your salary or income. So if you are a first-time entrepreneur and you lack experience, here are some helpful tips on how to grow your business effectively.

photo/Gerd Altmann

Increase your potential customers

One of the goals of running a business is to convince more people to buy from you to significantly increase your profit, so you might want to consider investing in a low-cost club membership system like that of Coacha to help qualify more clients for your business. Take every opportunity to gather relevant information from clients and input them into your database, so it is easier to get in touch with them for updates and special promotions through text messaging, emails or outbound calling. By doing these business strategies you have more chances of converting your current prospects into buyers.

Improve your ability to sell

Before buying anything, customers would like to hear more about the product and how will it benefit them in the long run. You and your employees must be able to deliver a convincing sales pitch and overcome common objections, so nothing beats an effective and consistent sales training not just for you but for everyone who speaks to the customer – whether it’s a live interaction, a chat message or phone call.

Address areas of opportunities

There is no such thing as a perfect business. Take time to observe the daily operations and you will notice small lapses in certain areas. Common mistakes like failure to greet and thank your walk-in customers or not paying attention to their needs, may create a significant impact to the business especially if it is done repeatedly. Customers are more likely to walk out from the store empty-handed if they feel like the sales staff is ignoring them. As the business owner, do not hesitate to point out these mistakes to your employees because you might risk losing customers because of poor service.

Make sure that you have repeat customers

Most businesses survive because of their loyal customers. However, what can you do to make sure that your customers buy more of your product? One of the things that you can teach your staff is to learn how to upsell more products and services. Take the time to explain the features and benefits of each product and make sure to tie it up with the needs of the customer. Learning how to ask valid open-ended probing questions will help increase revenue.

Cut down on marketing costs

Some companies spend a significant amount of money annually on promoting their products, however, this marketing strategy will not sit well if you are running a small-time business where every penny spent is valuable. You could instead seek ways of improving your advertising and marketing strategy by promoting your products through your company website and social media, costing a lot less and still being effective in the long run.

If you want your business to keep increasing its profits then you need to have a solid business plan at all times.

About the Author

- Outside contributors to the Dispatch are always welcome to offer their unique voices, contradictory opinions or presentation of information not included on the site.

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