Quantcast
Published On: Tue, Aug 14th, 2018

Customers Come A-Knockin’: 7 Tricks to Draw More Attention to Your Business

Just like in any relationship, you have to keep the ones you have with your customers interesting by coming up with something fresh every now and then. Being able to sustain a considerable number of loyal customers shouldn’t render you complacent. If, for anything, it should only inspire you to work harder. This is why you need to have unique ideas rolled up your sleeves all the time.

How do you get more customers to visit your business? Universal Studios Orlando 2012 photo/Brandon Jones

How do you get more customers to visit your business?
Universal Studios Orlando 2012 photo/Brandon Jones

Besides, you’re a customer too. Wouldn’t you appreciate it when the store you’ve always come to for specific needs is constantly looking after your interests? Of course you would. The question is, how do you give your customers the same experience? Check these seven effective ways to attract more customers and how to keep the ones you have loyal to you.

Take advantage of the seasons

Whether it’s the Fourth of July, Thanksgiving, or Christmas holidays, find a way (or ways) to celebrate every big-ticket event your customers can relate to. Start off by planning a calendar with your staff and brainstorm together for occasions you should observe in your store. Be inclusive as far as possible; take into consideration certain criteria such as religion, ethnicity, gender, age groups, and even current trends. Once you’ve drafted a list, come up with strategies on how to pull off the themes you agreed on while keeping the message of your brand intact.  If, for example, you’re selling homemade bath soaps and you wish to add a Christmas twist, why not create a variant that is associated with the occasion such as chocolate and peppermint? To make this technique more memorable, tell your customers that you’re manufacturing only a limited number of the said item so that they will feel compelled to experience them at least once a year. This also gives them something to look forward to not just in the next Christmas but in every special occasion your store celebrates.

Hold workshops

Be that store that makes its customers feel that they’re getting more than what they pay for. Do this by arranging a little workshop which your customers can attend. You can teach them how to make their own versions of your product or the variety of ways they can maximize or decorate the goods they buy in your store. Encourage your customers to bring a friend who hasn’t heard about your business yet and let their experience help them judge whether they should join the bandwagon.

photo/ Gerd Altmann

Host a giveaway

There probably isn’t a customer who doesn’t appreciate free stuff; hence it’s easy to assume that most—if not all—of your patrons would love to receive giveaways. Hold a competition either inside your store or through your website (or both!) and make your products your freebies. You can set up a big roulette in the store and have every slice of the pie indicate a certain prize. If you’re feeling generous and want to make things more exciting, set one of your most expensive items up for grabs.

On the other hand, you can also do an online survey and give your customers a treat after accomplishing the questionnaire. You can also require them to forward the survey to a certain number of people as the last step. Once they’re done, send them a thank-you email and attach say a voucher or a coupon that will entitle them the freebie.

Subscribe to novelty.

Thanks to pop culture, you practically have a bottomless jar of ideas to incorporate with your marketing strategies. From music genres, movie characters, and comic book themes, there is always a way for you to make your products more relevant to your customers and to keep them hooked.

Say, for instance, that you own a pastry cafe and you want to cater to your bibliophile customers. Bake a batch of cupcakes whose toppers are the covers of their favorite books. You can also do the same for iconic movie characters or cartoon heroes and have your pastries bear their emblems and identifiers.

Jumpstart a membership program.

Customers, to a certain degree, feel elated when they know they belong to a group that gives them exclusive perks. Give your customers this kind of appreciation by setting up a membership system where your loyal customers can sign up. Not only this makes them cool by association (assuming that your store is indeed cool), it will also afford them bonuses that ordinary customers won’t get. You can offer them a discount or a rebate upon purchase, deals that are open to members only, and freebies on your store’s anniversary month. Make the membership feel more legitimate by giving them a well-designed card which they should present whenever they visit your establishment.

Put up a Wall of Fame.

While hiring celebrities and models to promote your brand will definitely up the people’s interest in you, they also cost a small fortune. Besides, not all entrepreneurs believe in such kind of advertising. The good news is that there is another way for you to make real people endorse your product, and that is by letting your very own customers do it for you.

Encourage the bolder ones to take a photo of themselves while inside your shop, while holding the product they bought from you, or while using it. Collate and print these, have your “endorsers” sign their autograph, and stage a Wall of Fame in your store. You can also post these on your website along with their testimonials. Just remember to ask for your patrons’ permission before using their photos in any way.

Make every visit fun for your customers by following these tips. And if you have your own ideas you want to share with fellow entrepreneurs, the comments box ready to accommodate your suggestions.

Guest Author:

Gabby Roxas is a business writer and content manager for Abler. She also has a background in entrepreneurship, marketing, design and loves to create things related to interior designing.

 

On the DISPATCH: Headlines  Local  Opinion

Subscribe to Weekly Newsletter

* indicates required
/ ( mm / dd ) [ALL INFO CONFIDENTIAL]

About the Author

- Outside contributors to the Dispatch are always welcome to offer their unique voices, contradictory opinions or presentation of information not included on the site.

Tags
Displaying 1 Comments
Have Your Say
  1. Customers Come A-Knockin': 7 Tricks to Draw More Attention to Your BusinessMy Serve To Lead | My Serve To Lead says:

    […] Customers Come A-Knockin': 7 Tricks to Draw More Attention to Your Business Be that store that makes its customers feel that they're getting more than what they pay for. Do this by arranging a little workshop which your customers can attend. You can teach them how to make their own versions of your product or the variety of … Read more on The Global Dispatch […]

Leave a comment

XHTML: You can use these html tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Sign up for our Weekly Newsletter



Categories

Archives

At the Movies



Pin It