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Published On: Sat, Dec 8th, 2018

Create Better Shopping Experiences With Magento

Magento is a top choice for many online retailers and small merchants. This company has rolled out its Magento 2 platform, which is even better than the first. It will not only make your e-commerce site look better, but it will improve the customer experience.

Better Performance and Scalability

Magento has better performance and scalability. It has a new and improved indexer that organizes your catalog data, user information, store data, costs, and more. This makes it easy for business owners to create and edit products without inputting the wrong information.

photo/ Gerd Altmann

Magento’s new and improved scalability and performance allows for web pages to load faster. It also improves the response time for search and other website activities. This feature also improves your site’s backend operations, ensuring that nothing goes wrong. Magento will perform at all times, including peak periods such as sales and holidays.

Better Checkout Process

The checkout process is an important factor of any e-commerce site. This helps customers purchase with ease so you can make a sale. Customers leave their shopping carts either because they’re not satisfied with the final sale or they found the checkout process too complicated. Magento makes the checkout process so easy that your customers can just buy things with just a few clicks or taps.

This feature transforms your customers into guests. It allows them to browse at their own ease. It alerts them when they left items in their shopping cart, and invites them to return again soon. It also includes other key features such as shipping rates per country, postal code, or region. You can even integrate payment methods such as Braintree, credit card, and PayPal into the checkout process. This gives customers more options when it comes to shopping online.

Mobile-Friendly and Responsive

Since e-commerce shopping is on the rise, it’s important that your site is mobile-friendly and responsive across all devices. Customers are shopping on their smartphones, tablets, and laptops. There’s no better time than now to have an e-commerce site that’s mobile-friendly.

Magento offers a wide array of mobile-friendly and responsive designs. These templates will make the online shopping experience easier than ever before. You can quickly build an e-commerce site that can be seen on any device. The Magento admin panel is touchscreen-friendly, which means you can access your backend from any device as well.

Easier to Upgrade

Magento is always upgrading and improving. That means you don’t have to do anything. Magento updates to the latest security patches to keep your e-commerce site safe and secure. This enhances the experience for you and your customers. An enhanced customer experience drives more conversions and sales.

These upgrades will be beneficial to your customers. When they’re happy shopping at your site, they will return to make more purchases. Regular updates mean new features for everyone to explore. Mageworx team of developers look for new ways to provide customers with a better online shopping experience.

Enhanced Security Measures

Magento 2 is focused on security. It’s finding out ways to prevent data breaches from happening. It seems like every day there’s news of a data breach. Magento wants to continue to place its focus on securing your customer’s personal information and providing a secure checkout process.

Customers have plenty of options to complete their transaction in the advanced platform. This new version secures their most sensitive information. Increased security will provide customers with more protection.

Plenty of Key Integrations

The new Magento offers plenty of new key integrations. These extensions allow you to add more features to your e-commerce site. Major retail brands are using some of these features to customize the online shopping experience. Some of these features include increasing security methods and adding various payment methods. This can help customers make a wise decision and help boost sales.

Instant Purchase Options

Instant gratification isn’t just important for social media. It’s an important component of the online shopping experience. When customers want products, they want it now. The instant purchase feature allows them to quickly make transactions during the checkout process. When they see a product they want, they click the instant purchase button on the details page.

Then, they are taken to a page where they can enter their information and place their order. This process uses Braintree, which only accepts Braintree PayPal, Braintree credit cards, and PayPal Payflow. This feature is great for mobile shopping as it makes it easier to place orders and input information.

Email Marketing Automation

Email marketing is a core component of content marketing. One of the latest features of Magento is its email marketing automation. You can create email campaigns in just a few quick clicks. You can send these campaigns through text message, email, social media, and push notifications.

Dotmailer is the brilliant mind behind this email marketing automation feature. They provide 24/5 support to solve all of your problems and concerns. You can check out Dotmailer’s features by using their 14-day free trial.

Advanced Reporting

Advanced reporting gives you the information you need to handle your e-commerce site. Reporting allows you to see what’s working and what’s not. It can give you insight into customer orders, customer accounts, and product inventory. Advanced reporting is updated regularly to give you the latest information. You receive the data and metrics you need to improve your business.

These are just some reasons why Magento creates a better online shopping experience. It’s no reason why so many retailers use Magento. It allows them to create their e-commerce site that can be accessed on a wide variety of devices. It also offers features and faster loading times. Optimization and updated features are keys to improving the customer experience.

Author: Evelina Brown

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  1. Gaurav Jain says:

    Magento has emerged as the best e-commerce platform providing varied functionalities and enhanced features. And I will also agree with the fact mentioned in this article that, Magento has become the most considerable technology and gives its users the best experience.

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