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Published On: Tue, Feb 13th, 2018

Coalition to End Sexual Exploitation to Walgreens, Target: Remove the ‘dehumanizing’ SI Swimsuit issue

The new Sports Illustrated Swimsuit issue is making headlines with their “#MeToo” theme, despite having the models pose nude, and the Coalition to End Sexual Exploitation is calling on retailers to act: pull the magazines off the racks.

This is a topic on the new Brandon Jones Show HERE, check out the clip below.

From the statement by Senior VP & Executive Director, National Center on Sexual Exploitation, Dawn Hawkins:

You cannot humanize something that is fundamentally dehumanizing. Yet, Sports Illustrated Swimsuit Issue, which just came out today, is trying to do just that with their “In Her Own Words” campaign.
This campaign is a futile attempt to jump on the Me Too movement bandwagon, and it’s totally counterproductive. The magazine is using softcore pornographic images of women with words “of their own choosing” painted all over their bodies in lieu of clothing to show that they’re more than just body parts. It’s completely senseless.
If you have to paint the word “human” on the very woman you’re objectifying to prove that she is in fact a human, and not just an object for men’s sexual pleasure, you’re doing it wrong.
HERE ARE 3 EASY ACTIONS YOU CAN TAKE to help fight back against SI’s objectification of women and our culture of sexual exploitation:
1. TAKE ACTION: Use our action page to tell Walgreens and Target to remove Sports Illustrated Issue from checkout stands. No one should be subjected to softcore pornographic material while checking out at the store.
2. CHANGE THE CULTURE: Our VP of Advocacy and Outreach Haley Halverson did a Facebook Live this morning explaining why Sports Illustrated Swimsuit Issue is so harmful, and how its “In Her Own Words” campaign fuels, rather than fights, Me Too culture. Share her video to spread the word that this type of objectification is never okay.
3. INFLUENCE THE DEBATE: Our Director of Communications Katherine Blakeman wrote a column for Townhall daring Sports Illustrated to cancel their Swimsuit Issue altogether in 2019 — that is, if they’re truly serious about empowering women. This magazine has a solid reputation of using women as objects for profit, and only by cutting their Swimsuit Issue altogether would they make a respectable contribution to the Me Too movement. Share this article on Twitter or Facebook.
Thank you for working with us to change the culture and expose sexual objectification for what it truly is: the use of a human being as an object for one’s own pleasure or profit.

photo/ Sammis Reachers

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