Budweiser’s Clydesdale wins Super Bowl ‘ad meter’ with the Tide Joe Montana stain landing second
Anheuser-Busch climbed back into the saddle with the Super Bowl’s top commercial — a heart-tugging tale of the bond between a trainer and the Budweiser Clydesdale he raised.
This was the Super Bowl when ads with heart got all the love in USA TODAY’S Ad Meter, which, for its 25th anniversary, vastly expanded in scope by going online to 7,619 pre-registered panelists.
Procter & Gamble’s Tide laundry detergent pulled off a close No. 2, ahead of many Super Bowl regulars, with gentle humor. (see below)
The baby Clydesdale was a foal born just 7 days prior to the shoot.