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Published On: Tue, Nov 14th, 2017

Brick and Mortar Businesses Just as Successful as Online Stores

If you thought that the online world was overtaking traditional businesses, then think again. While browsers still enjoy the convenience of online shopping, today’s consumers are still drawn to physical locations when it comes to making purchases. Having the option to touch items and process returns and exchanges in person, provides an added level of interaction and security that online stores are unable to compete with. However, rather than pitting these two retail options against each other, companies can secure a larger profit by offering their target market the best of both worlds. Now retailers can engage with customers in a whole range of different outlets. Using mobile shopping apps, online channels and in store offers to improve customer engagement and boost brand affinity – great news for customers and retail profit margins alike.

photo/ public domain photos via pixabay

Try before you buy

For some products, there’s nothing quite like the ‘try before you buy’ experience. This logic applies to mattresses, some tech products and glasses, when firms still need to offer brick and mortar stores for consumers to trial their product of interest. However, some companies such as Amazon now offer customers a service that quite literally brings the ‘fitting room’ to their living room. Meaning that they are able to try out a new product, before deciding if they want to keep it or send it back. However, delays in processing refunds or postal issues still ensure brick and mortar businesses retain the advantage. If consumers have learned a particular behavior from a family member, or they have been shopping at your store for a prolonged period of time, then don’t expect to lose footfall. Online purchases might work well in some sectors, but consumers will want to interact and touch potential purchases if they are looking to take home a big dollar item.

Overall shopping experience

There’s nothing quite like visiting your favorite department store at Christmas or Thanksgiving. Not only are seasonal promotions within sight, but also shoppers can engage and interact with their favorite brand firsthand. Brick and mortar stores offer an overall shopping experience that is both authentic and unique. Yes, you may be able to access discounts and offers online but a lack of atmosphere or incentives can mean that many shoppers leave items in their basket rather than completing the transaction. So, when providing an overall shopping experience, does your store deliver? Sites such as www.aaadisplays.com provide a range of retail fixtures and displays. So, if you are a brick and mortar store-owner then make sure that you are offering your customers the ultimate experience, which will see them continue to make purchases in your store.

Need for speed

If you thought online shopping was speedy, think again. Online shoppers are much more likely to browse and get distracted when looking for a particular item or product. Brick and mortar stores reign supreme when it comes to consumers visiting for a particular item. Not to mention, any interactions with helpful colleagues will see them continue to make purchases at your store. Although online stores don’t mean you have to wait in line, brick and mortar spending is an overall quicker option.

Speed, service and experience are just some of the factors that contribute to brick and mortar businesses remaining just as successful as their online competitors.

Author: Carol Trehearn

About the Author

- Outside contributors to the Dispatch are always welcome to offer their unique voices, contradictory opinions or presentation of information not included on the site.

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