Published On: Fri, Jul 12th, 2019

Branding and promotions go hand in hand

The modern iteration of business and marketing is one that is positively immersed in and surrounded by remarkable feats of technological advancement and rapid digitalisation. The world that surrounds us now is one that is built around the idea of effectively relying on these technologies and digital feats. In the world of business, there is something to be said about the impact that technological innovation and digital advancement has had on the way that businesses function and thrive.

One of the most impressive innovations in business in recent years is the evolution of advertising and marketing strategies. And there are two elements of digital marketing that are proving their value time and again. These are digital marketing strategies that are used in abundance the world over, across varying industries and in businesses of all shapes and sizes. Some marketing concepts are successful only for specific industries, but branding and promotions are truly multitools in digital marketing and modern business.

photo/ Gerd Altmann

Introducing branding and promotions

Branding and promotional strategies are often considered solely as individual business strategies. Of course, this is fair, as that is precisely what they are, but they are so much more as well. Branding handles most (if not all) of the business’ creative representation from the inside out, while promotions are responsible for increasing exposure of the business through creative concepts and external measures.

Understanding the link between branding and promotions

In the case of branding and promotions, there is something to be said about the two concepts being especially useful both on their own and as part of a wider business approach. In addition to being two of the most instrumental and impressive business strategies there is today, branding and promotions work exceptionally well in collaboration with one another. Branding and promotions can be used collaboratively for incredible returns and increasing exposure at exponential levels. One such example of this concept in motion is using promotional products as tools of brand exposure.

Specifically, going to an industry event with promotional items like water bottles, pins, stickers, pens, hats, and even work folders with the business’ logo or slogan attached. This is a great way to utilise the exposure that comes with industry-wide events, as well as create useful items people want to buy, that can remind them of the company after the event has finished. This is just one example of the collaborative use of both approaches to digital marketing, but it is one of the most commonly used in the real world, because it is so wildly successful (in most cases, of course).

Knowing when to use the two strategies collaboratively, and when not to

From custom water bottles to branded marquees (and everything in between), if you have a strong, memorable logo, a friendly and professional approach, and a knack for kneading exciting ideas from nothing, there is always a link to be found between branding and promotions. The very act of putting your logo or slogan across a water bottle or a pen or even a hat, is a combined direct action to get your brand out there by using promotional tools and strategies. 

Author: Ulyati Jaya

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