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Published On: Wed, Jan 17th, 2018

Biggest SEO Trends to Watch Out For This 2018

Search Engine Optimization (SEO) is an essential part of marketing for any kind of online business. Though the rules of SEO are straightforward, search engines like Google continually change their algorithms. As a result, you also need to constantly update your SEO strategies. Keeping up with trends in the SEO world can help boost and improve your digital marketing. Are you ready to keep up with the SEO trends of 2018?

SEO Trends to Watch Out in 2018

New Google algorithm updates mean that search result rankings will be changed, making them more accurate and more relevant. A lot of SEO-dedicated companies like SEO Toronto are ready to help businesses improve their systems and look out for these upcoming trends.

photo/ Gerd Altmann

Preparing your marketing team is the most you can do in the face of constant changes in Google algorithms. According to Forbes, there are big search engine optimization trends that everyone should look out for this 2018.

  1.   There will be a huge improvement for video and image search.

Consumer engagement in online brand communities like social media and websites highly depends on visuals. Videos and images, being the most used visual content, will show great improvement in terms of how Google and other search engines treat them.

  1.   Voice search can change the SEO game.

Smart speakers have grown more popular through the years. In 2017, sales for both Google Home and Amazon Echo have surged high. With this, people will have a different approach in queuing inquiries as they will be using direct speech instead of traditionally typing it in the search box. What does this imply? You might have to change the way you pick your keywords.

  1.   Rankings will most likely improve with individual customization.

Search engines rank search results to provide the most accurate and relevant item on the top of the page. Google is working on individual customization that relies on an individual’s search history, cookies, and other information in order to provide more customized results for each user.

  1.  SEO will expand beyond Google.

Google is undoubtedly the biggest search engine today. However, third-party search engines like Yelp and Amazon can use SEO to provide better services to their consumers and users. Moreover, intelligent personal assistants like Siri will absolutely be using SEO  to provide better results to its users.

  1. Local-based results will be better.

With everyone around the world using the internet through their smartphones to search for almost all kinds of products and services, local-based results should be given more attention. This being said, search engine results page (SERP) will be customized better to show products and services consumed locally. Keywords will be more relevant when the inquiry is locally targeted. Imagine Google and other search engines nailing your results down to a localized scale!

Conclusion

Everything changes, and in the world where technology is more accessible, these changes happen more quickly. Rather than be shocked with all the sudden changes in the field of SEO marketing, it is good to think ahead and plan what you’re going to do.

Author: Pankaj Deb

About the Author

- Outside contributors to the Dispatch are always welcome to offer their unique voices, contradictory opinions or presentation of information not included on the site.

Displaying 2 Comments
Have Your Say
  1. Chima Okpi says:

    Thanks for the headsup. There is really going to be big changes in the world of SEO

  2. Hey! Great tips here. Actually I already know few among them all but few are indeed the best and effective for content marketing. Today content is king for online presence and I really impressed with the post.

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