‘Big Bang Theory’ star Kaley Cuoco lands in middle of DISH Hopper and CBS battle with tweet
CBS now denies that they asked Kaley Cuoco, star of The Big Bang Theory, to remove a tweet she made this week praising the DISH Hopper.
As TheWrap exclusively reported Wednesday, Cuoco tweeted a Dish endorsement even as CBS, which airs her hit sitcom, is locked in litigation with Dish. Dish said it paid Cuoco for the tweet, which was deleted after TheWrap inquired about it. (more details below)
CBS and the other networks are suing Dish over a feature of its Hopper service that enables Dish subscribers to watch primetime shows — like “The Big Bang Theory” — without commercials.
“It’s disappointing that CBS – once the exemplar of editorial independence and innovation – continues to use its heavy hand to hold back progress from consumers,” DISH president and CEO Joe Clayton said in a statement Thursday.
CBS denied it demanded Cuoco delete the tweet.
“Once again, Joe Clayton demonstrates his dubious gift for hyperbole and hucksterism,” the network said in a statement to TheWrap. “No demands were made, but it’s clear that Dish’s culture of fabrication is alive and well.”
“We’ve reached out to several different celebrities and those with influence for sponsored tweets and so I think she’s one of many folks,” the DISH rep added.
Actors and celebrities can make a lot of money from tweeting ads, although it is unknown how much Cuoco made from the Dish tweet.
