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Published On: Wed, Jun 11th, 2014

Beyoncé donates $125K to help get baby warmers to women in Africa

baby in warmerBeyoncé announced a $125,000 donation to Embrace Innovations, Jane Chen’s organization that designed and distributes her infant warmer, a low-cost alternative to the incubator that looks like a tiny sleeping bag.
 
Beyoncé’s donation will fund pilot testing of the device in Ethiopia, Ghana, Kenya, Malawi, Mali, Nigeria, Rwanda, Senegal, Tanzania and Uganda, and could help 1,900 underweight babies who, without it, might not live.

This donation—which Beyoncé announced at an anniversary party for Gucci’s Chime for Change—was the domino effect of Chen stepping on to the TEDWomen 2013 stage.

Chen has spoke about how “she and her team imagined that the device would be something that local clinics and hospitals would give to new moms whose babies needed warmth to grow. But after observing the use of Embrace in the field in India, Chen’s team realized that they couldn’t count on overworked health workers to teach new moms how to use the baby warmer. They needed to make Embrace easy enough for a parent to figure out how to use it on their own. As Chen put it, ‘a mother will do anything to save her child,'” notes the article.

Check out the full details HERE

More on Embrace Innovations HERE
 
Photo is a screenshot of a video featuring Jame discussing the item: http://www.ted.com/talks/jane_chen_a_warm_embrace_that_saves_lives

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  1. Lauran Graziano says:

    Good work by the Beyonce for give a help to the Baby warmers.

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