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Published On: Sun, Jan 7th, 2018

Best ways to properly optimise a landing page

A landing page is the web page which is the entry point of a website. This page is the most important as it can either encourage visitors to continue to look around, or it can turn them away. It is imperative that it is eye-catching and quickly describes what the site is all about. Furthermore, it is vital to make sure that the main page uses adequate SEO (search engine optimisation) techniques. Many seek the support of a digital marketing expert to help them ensure that their site is optimised and that as many visitors are attracted as possible. More visitors on a site means that it is more likely that people will convert into sales or clients. Newsletter lists can grow, a positive brand awareness can increase, and a reputable business can be built. An SEO and marketing firm will have all of the skills required to implement optimisation techniques that are tried and true.

photo/ Lalmch

This means that only non-spam methods will be used, and organic visitors will grow. This is important as when techniques are used incorrectly they can sometimes register as spam to search engine companies and can receive a penalty from those companies. Search engines are less likely to show a website in their results if the believe that site is spam or is overusing visibility methods. Here are some of the safest and best ways to properly optimise a landing page.

Good quality images

One of the easiest ways to best optimise a page is with good quality images. Providing great quality pictures will elicit feelings of trust and will encourage visitors to want to explore more. It is more likely that someone will think a website is professional and reputable if the images look good, and it will also provide a more user-friendly experience. It will also encourage users to share that site on their social media accounts such as Facebook, Twitter or Pinterest.

Easy and clear

It is also important to ensure that a site is easy to navigate and clear. The first place that someone visits, needs to be basic and straight to the point. People need to get a sense of exactly what the website is about while also feeling intrigued to explore further. A great way to do this is by including plenty of white space. It is wise to only use a few images and not include too much text. This way, visitors won’t be overwhelmed and can clearly see what they are encouraged to do next.

Quick to read

It is often a smart move to only include short heading and bullet points, so readers are not overwhelmed with information. Having small titbits of information is a great way to encourage visitors to read more while also letting them know what the site is all about. A digital marketing expert can help write a professional and quick bio that can be included that will quickly let readers know what they are in for when exploring the website.

Obvious call-to-action

The most important thing to include when optimising a site is an obvious call-to-action. This can be in the form of a newsletter sign up, a button that directors to the store, or a banner that offers a discount on services. Many people include freebies such as audios, eBook or short email programs. All of these things are the perfect way to encourage users to sign up but also makes them feel like they are welcome and special. If the goal is to direct people to a social media account, then an Instagram feed can be used with a call-to-action. The possibilities are endless, it is just key to guide visitors where they need to go.

Author: Colin Steinway

On the DISPATCH: Headlines  Local  Opinion

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