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Published On: Sun, Jan 7th, 2018

Best Practices for SEO that should be implemented now

Every website in this current day and age needs to be implementing SEO (search engine optimisation) techniques. Without them, the best website can be left unseen by many potential clients or purchasers. In order for a site to be seen by as many people as possible, it is imperative to use strategies that allows a site to be noticed by search engines such as Google, Bing or Yahoo, and to be deemed as relevant, up-to-date and genuine. When a search engine does deem a website as these things, they are more likely to show this site in their search results. This means that when a web user is typing in a query into a search bar, that company will provide them with the best answers. Gone are the days when people used YellowPages to find businesses, now search companies are the most common way that people look for organisations.

photo/ Gerd Altmann

Research has shown that users are more likely to click on results when they show up on the first page. Because of this, business owners need to ensure that they are showing up on the first page for relevant search terms. For example, a company that offers tax returns will want to show up when a user is searching for tax return companies in their area. One of the best ways to do this is by implementing optimisation techniques. Here are some of the best practices for SEO that should be implemented now.

Keyword research: Before any techniques are implemented it is important to research what keywords are the best to target for a website. This involves thinking about what a target audience is likely to be searching for. A great way to truly establish this is by seeking the help of a professional SEO consultant. A marketing expert can help any business by conducting research that will accurately identify what the best keywords and keyword phrases are, in order to further reach a company’s target market.

Include title tags: Once accurate keyword research has been completed, a great on-page technique is to include title tags. This is the perfect way to let search companies know what a site is all about. There are specific ways that tags need to be written and they also need to be individual for each page. An easy way to ensure this is again by implementing the help of a SEO consultant. A consultant can teach a business owner how to correctly include title tags and will ensure that no duplicated are featured on a website. Ensuring that each and every page has title tags is a great way to increase visibility and to ensure that more people are clicking on those pages.

Include relevant content: One of the best practices that can be used is including relevant content. This involves creating regular blog posts, webpages, and articles or can include eBooks, infographics and unique images.  Up-to-date and relevant content is a sure way that Google and other companies will deem a page as relevant and is more likely to show that in web results. Having lots of different content is also the perfect way to keep visitors on the website as there is plenty of things for them to explore and they are more likely to end up making a sale or becoming a client. A professional SEO consultant can help any business create regular content that is relevant to their field as well as include keywords in that content. This way, it is more likely that a target audience is reached, and the number of visitors can increase. A consultant can also include many more tried and true practices that will bring a business many positive benefits.

Author: Colin Steinway

On the DISPATCH: Headlines  Local  Opinion

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