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Published On: Sun, Jul 22nd, 2018

Baseball: Alabama’s Montgomery Biscuit advertises ‘Millennial Night’ with selfie stations, naps, participation ribbons

More over political correctness, an Alabama minor league baseball team is having fun at the expense of the Millennials, promoting a special night with avocado burgers, selfie stations and participation ribbons.

The Double-A affiliate tweeted: “Want free things without doing much work? Well you’re in luck! Riverwalk Stadium will be millennial friendly on Saturday, July 21, with a participation ribbon giveaway just for showing up, napping and selfie stations, along with lots of avocados.”

Vice president of fan engagement, Mike Murphy, told Fox News this is just one of 70 promotions the Biscuits offer for their home games, ranging from Outdoors Night to Military Wednesdays and Autism Friendly Night.

“80 percent of the people in our front office are millennials, myself included, and we’re just having fun with some of the clichés that people point out about millennials,” Murphy said.

Some folks on Twitter were not amused.

Fox News noted a couple of negative responses as one tweet read: “As a non-millennial, I think your copy was supposed to read, ‘Riverwalk Stadium will have a condescending promo intended to ensure millennials never visit again.’”

Dallas Godshall, 21, said he expects attendance to decline after the advertising. “I’m not gonna go to it, so it didn’t work on me,” he chuckled. “More than targeting millennials, it’s sort of targeting older generations who like to make fun of millennials and like to say that millennials don’t like working and don’t like caring for themselves.”
The tweet advertising Millennial Night has since gone viral, with nearly 700 retweets, 600 comments and 1,500 favorites.

One person tweeted, “Bravo Biscuits! You know millennials won’t dig in unless it’s gluten free!”

Another Twitter user said, “If you’re an offended millennial complaining about this, aren’t you basically furthering the stereotype? #thinkaboutit.”

Murphy said the team is sorry if its advertising offended anybody, but they are standing by Millennial Night and would not change anything about their approach.

About the Author

- Roxanne "Butter" Bracco began with the Dispatch as Pittsburgh Correspondent, but will be providing reports and insights from Washington DC, Maryland and the surrounding region. Contact Roxie aka "Butter" at [email protected] ATTN: Roxie or Butter Bracco

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