Published On: Mon, Jun 25th, 2012

Apple workers, salaries and cultish training investigated by NY Times

While there has been extensive criticism of Walmart and Nike over underpaid workers and the overseas manufacturing in China, Apple has remained free of the spotlight.

That may be changing with an extensive New York Times piece, which hit the Internet on Sunday titled: “Apple’s Retail Army, Long on Loyalty but Short on Pay.”

Photo/Ed Uthman

Hectic working conditions, salaries well below competitor Verizon and workdays without breaks were are mentioned.

“I was earning $11.25 an hour,” Jordan Golson told the Times. “Part of me was thinking, ‘This is great. I’m an Apple fan, the store is doing really well.’ But when you look at the amount of money the company is making and then you look at your paycheck, it’s kind of tough.”

Blog 9to5 Mac also reported in late May that Apple was tweaking its raise schedule and delivering increases a few months early — at the end of this month rather than on September 30.

The report claims that the revenue divided by the total number of employees during last year, each Apple store employee — that includes non-sales staff like technicians and people stocking shelves — brought in $473,000.

“When you’re working for Apple you feel like you’re working for this greater good,” says a former salesman who asked for anonymity because he didn’t want to draw attention to himself. “That’s why they don’t have a revolution on their hands.”

“It’s interesting to ask why we find it offensive that Wal-Mart pays a single mother $9 an hour, but we don’t find it offensive that Apple pays a young man $12 an hour,” says Paul Osterman, a professor at M.I.T.’s Sloan School of Management. “For each company, the logic is the same — there is a line of people eager to take the job. In effect, we’re saying that our value judgments depend on the circumstances of the employee, not just supply and demand of the labor market.”

Another concern is “lightly cultish atmosphere” at employee training sessions and the ban on the employees from talking to the media.

The article chronicles ‘stinging hands’ from the endless clapping at an event, the role playing at Core training and the echoing of the phrase “enriching people’s lives” which is drilled into the minds of the Apple “specialists.”

Check out the entire article: http://www.nytimes.com/2012/06/24/business/apple-store-workers-loyal-but-short-on-pay.html?pagewanted=1&_r=1


And it considers why the twentysomethings that clamor for jobs at Apple Stores are so enthusiastic about the retail positions (many, the NYT says, are Apple adherents to begin with, and many are won over by the sense of purpose instilled at the training sessions — which emphasize that Apple’s sales corps



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About the Author

- Writer and Co-Founder of The Global Dispatch, Brandon has been covering news, offering commentary for years, beginning professionally in 2003 on Crazed Fanboy before expanding into other blogs and sites. Appearing on several radio shows, Brandon has hosted Dispatch Radio, written his first novel (The Rise of the Templar) and completed the three years Global University program in Ministerial Studies to be a pastor. To Contact Brandon email [email protected] ATTN: BRANDON


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