Quantcast
Published On: Sun, Feb 4th, 2018

Amazon brings star power in ‘Alexa loses her voice’ Super Bowl ad with Gordon Ramey, Rebel Wilson, Anthony Hopkins

The biggest star in Amazon’s teaser for it’s Super Bowl commercial is Jeff Bezos, the company’s founder and CEO, before handing over the jokes to the likes of Gordon Ramsey, Cardi B, Rebel Wilson and Anthony Hopkins.

The premise of the ad, which imagines the company’s efforts to find a replacement if Alexa ever lost her voice, is simple and sets up the company to ripe for future entertaining ads and perpetuate the Alexa business model.

Check out the clip below.

Just an FYI, don’t expect Alexa to be bugging you during the big game.

In September 2014, the company patented techniques to prevent Alexa from waking up “as part of a broadcast watched by a large population (such as during a popular sporting event).” As Bloomberg reports:

The patent broadly describes two techniques. The first calls for transmitting a snippet of a commercial to Echo devices before it airs. Then the Echo can compare live commands to the acoustic fingerprint of the snippet to determine whether the commands are authentic. The second tactic describes how a commercial itself could transmit an inaudible acoustic signal to tell Alexa to ignore its wake word.

 

On the DISPATCH: Headlines  Local  Opinion

Subscribe to Weekly Newsletter

* indicates required
/ ( mm / dd ) [ALL INFO CONFIDENTIAL]

About the Author

Tags

Leave a comment

XHTML: You can use these html tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Sign up for our Weekly Newsletter



Recent Posts

How is a Car Accident Claim Filed? And Other Questions A Lawyer Can Answer

January 27, 2023, Comments Off on How is a Car Accident Claim Filed? And Other Questions A Lawyer Can Answer

The Best Uses for a Home Equity Loan

January 24, 2023, Comments Off on The Best Uses for a Home Equity Loan

Top 8 Reasons to Get an Outdoor Kitchen

January 22, 2023, Comments Off on Top 8 Reasons to Get an Outdoor Kitchen

How is a Christian Wedding Invite Different than a Secular Wedding Invite

January 16, 2023, Comments Off on How is a Christian Wedding Invite Different than a Secular Wedding Invite

Fun and Unusual Ways to Encourage Kids to Stay Healthy

January 12, 2023, Comments Off on Fun and Unusual Ways to Encourage Kids to Stay Healthy

Health Carousel Honors Dr Franklin Shaffer with the DAISY Lifetime Achievement Award

January 12, 2023, Comments Off on Health Carousel Honors Dr Franklin Shaffer with the DAISY Lifetime Achievement Award

5 Reasons Why Truck Accident Claims Are More Complicated

January 10, 2023, Comments Off on 5 Reasons Why Truck Accident Claims Are More Complicated
nft blockchain

What You Need to Know About NFTs as We Enter 2023

January 7, 2023, Comments Off on What You Need to Know About NFTs as We Enter 2023

Categories

Archives