Alberta Health follows up ‘Plenty of Syph’ campaign with ‘Sex Germs’ website
In an effort to battle the ongoing battle with sexually transmitted infections (STI) in the Canadian province, the Alberta Health Services have launched a new website called Sex Germs, which encompasses a variety of new campaigns.
The newest STI awareness campaign follows on the heels of the now defunct, also government sponsored 2011 “Plenty of Syph” campaign.
The website features such camapigns as “Gonorrhea is on the rise” and a couple of “bathroom posters” featuring young people looking sickly with the tagline, “A cold isn’t the only thing you could catch”.
The website launched to accompany the campaign says: “With growing reports of gonorrhea cases, sexually active Albertans should be reminded of the seriousness of STIs. We seem to have developed good habits in avoiding everyday germs, but what about sex germs?”
In 2011, AHS launched the equally amusing and catchy campaign, “Plenty of Syph”.
“Plenty of Syph” was a faux website, a parody of an online dating site, features a hilarious group of characters on the homepage looking to share their syphilis with you.
For example, one fake client, 19-year-old Lindsey, aka bearded_clam69, from Edmonton says in the “About me” portion of her profile:
“let’s not waste time. I like doing things in person 😉 msg me now and I’ll show you my 4 sexy tattoos, 2 hot piercings, and 50 small bumpy rashes on my body – and if you’re lucky I’ll let you graze your tongue over each and every 1!!!” (See bearded_clam69’s video on the left panel).