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Published On: Mon, Jun 24th, 2019

5 Top Tips to Run a Successful Product Launch

When launching a product for the first time, it can be a nerve-wracking and complicated experience for everyone involved. However, there are steps that you can take to make sure that your product launch is successful, both in the first few days of the launch and in the long term. If you are wondering where to start when it comes to launching a product, this guide will take you through some of the most important key steps.

photo/ Gerd Altmann

 

  • Create a Prototype

 

Once you have designed your product, creating a prototype is one of the first things that you should do to be successful. Prototypes allow you to find faults and issues with the original product design before it goes onto the market, which you will then have the resources and time to remedy. Creating prototypes is also incredibly useful when it comes to pitching your product to retailers as you will be able to show them a physical representation of the finished item that is better able to showcase your intentions.

 

  • Hire a Manufacturer

 

The next step should be hiring a reliable and trusted manufacturer to create and develop your designs. When looking for a manufacturer, you should check that the factory has the facilities that your product needs to be created as well as the expertise in terms of staff and specializations to bring your product to life. There are many online resources to help you find factories such as Maker’s Row.

 

  • Organize Transport

 

From a logistical angle, you will also need to organize the transport for your products so that they are able to be taken from your manufacturing facility to the shops and retailers who will be selling them. If you are going to be selling your goods outside of the US, international freight forwarding with FSC Oceans allows you to transport your products to different countries. Not only do they help you to transport your products, but they also have extensive knowledge of shipping and customs.

 

  • Communicate With Your Sellers

 

For a successful product launch, you also need to communicate regularly with sellers such as retailers and make sure that they are prepared and know what to expect. This will allow you to check that your product is presented on the shop floor at the right time and that your product launch coincides with the product being sold in retailers, allowing your interested parties to buy it instantly.

 

  • Promote Your Product

 

You should also promote your product widely to make sure that it sells well in its first days. You can do this by opening up pre-order systems that allow interested buyers to reserve their items. This helps to both build anticipation for your product and show it as desirable as well as bring allowing you to bring in revenue on the first day. You should also hold and run launch events where you can invite the big names in the business and help to spread the word about your product.

Author: Carol Trehearn

About the Author

- Outside contributors to the Dispatch are always welcome to offer their unique voices, contradictory opinions or presentation of information not included on the site.

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