5 Reasons Your Business Absolutely Needs an Onsite Blog
With some of the most successful online businesses having their own blog, there’s no good reason why you shouldn’t be following suit. If you are unsure about whether a blog is right for your business, here are just five reasons why your business absolutely needs an on-site blog.
photo/ William Iven
Improving SEO
One of the first reasons to set up an on-site blog for your business is to help improve SEO (search engine optimization). As a business, you will want your website to be found by as many people as possible, and luckily, having an on-site blog can do just that. If you create a selection of posts that contain your keywords, people are likely to find your website when performing informative searches. Many will then go on to browse the rest of your site. Plus, publishing regularly shows Google that your site is still relevant.
Social Media Marketing
With millions of users logging into social media platforms every day, there are more ways than ever to promote your business to the masses online. When you have a blog that you publish posts on regularly, you can then share the links to these on various popular social media platforms such as Facebook or Twitter. If you write articles that are of interest to your target demographic, it’s likely they will get shared, boosting your brand reach even further.
Build Your Email List
Although social media can be a great way to build connections with new and existing customers, there are other routes that you can go down to help promote your blog such as by building an email list. Email marketing is an incredibly popular tool that many businesses use to help sell their products and attract new customers. There are various tactics that you can use to keep customers interested such as by offering opt-in freebies, which means that customers receive free pieces of content after they sign up to your blog.
Brand Loyalty
Once you have created an email list, you will be able to start notifying your customers of new blog posts by sending a simple email. It is best to only send a snippet of the blog post at first otherwise customers will have no reason to click on your blog to read the full post. Once you have begun sending out a couple of emails, you should start to see more traffic to your website. You can use your blog as a way to foster loyalty to your brand too. Make sure your blog and email subscribers are the first to hear about discounts and sales.
Building Trust
If you want your target demographic to buy something from your company, they will need to trust you first. To do this, you will need to remain consistent and reliable with your blog posts and ensure that they are well written. If you stay motivated and driven, you should begin to see more and more visitors accessing your blog. Also, make sure that you create a space where customers can leave feedback. If you are not sure on where to begin, here is a quick tutorial on how to create a blog.
Having an on-site blog can be incredibly beneficial for your business. If you follow each of the steps listed, you should begin to see an increase in traffic to your page.
Author: Veselina Dzhingarova
