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Published On: Tue, Nov 29th, 2016

5 Questions You Should Answer Before Creating a Promotional Video for Your Business

Are you thinking about using promotional videos to reach more shoppers and customers online? If you are, it could be one of the best online marketing decisions you ever make. However, before you decide to use this marketing strategy, there are some important questions you need to answer. Below are five of the most important of these questions.

  • Who Is the Video Aimed At?

Firstly, you need to understand who your ideal audience is. These are the people who will buy from you, subscribe to your newsletters and spread the word about your business. This requires a certain amount of research and it’s also a good idea to find ways to identify the needs and requirements of these people.

Interviews, questionnaires and visiting online locations where your target market voice their concerns and ask questions about your industry will give you all the information you need about your target audience. You can then tailor your videos to suit these people.

  • What Do You Want Your Video to Achieve?

Fujifilm camera 50s-white_1Unfortunately, many promotional videos don’t achieve anything substantial. Before you decide to invest in a promotional video, it’s vital to know what you want it to achieve. Some businesses want viewers to phone a specific phone number, others want people to subscribe to a newsletter, while other videos are designed to sell products or services. Once you know exactly what the goal of your video is, make sure you emphasize what you want your video viewers to do next.

  • What Will Be Contained in Your Promotional Video?

Your video should be well structured so that it includes all of the most important information about your business and what you have to offer, as well as including strong calls to action. This prevents any viewer confusion and your viewers will be more likely to share your video with other potential shoppers and customers.

  • Who Will Create the Promotional Video?

Producing a promotional video for your business is not something you should leave to amateurs. It has to look professional because first impressions definitely last when it comes to online marketing. Hiring a video production company like Spiel Animations will ensure that your video is professionally created and edited, so that you can clearly get your message across to your online audience.

  • Where Will You Distribute Your Promotional Video?

Some high-quality videos get very few views, while other videos go viral and they are seen by thousands of people on the internet. This is why you should think carefully about where you will publish your promotional video.

Thankfully, there are many places online where you can share your video or videos. This includes your own website, your social media pages, video sharing websites and other people’s websites and social media pages.

Creating a promotional video for your business is an effective and affordable way to introduce your business and its products and services to a massive online audience. However, before you start producing this type of video, make sure you answer the five questions listed above.

Author: Lolita Di

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