5 Digital Marketing Strategies for Law Firms in 2020
Before 97% of your target audience started looking for law firms through Google instead of the Yellow Pages, marketing was a fairly simple process. A print ad here, a billboard there, some word-of-mouth referrals and you could rely on a steady stream of clients.
But those days are long gone, and your competitors are now leveraging the power of digital marketing to get the upper hand. Around 70% of prospects prefer to learn more about your law firm and have their questions answered by informative online articles, rather than advertisements.
So, traditional means of getting your law firm on the map are no longer an option. But staying ahead is becoming increasingly complicated, especially with your competitors all vying for the top position. Fortunately, outranking and outperforming the competition often takes little more than a few of the right strategies.
photo/ Gerd Altmann
Hire a Specialized Agency
In an industry that is constantly evolving, carrying out all the necessary marketing activities independently isn’t something most firms have time for. The best way to form a comprehensive and effective marketing strategy is to turn to an agency that specializes in your niche. For this reason, you might want to consider checking out dNovo Group Inc law firm marketing.
Publish Quality Blog Content
A blog is a must-have for any law firm’s website. It can serve as a valuable PR platform where you can publish any events or charities that your firm is engaged in. This improves brand recognition and shows customers that you maintain an active presence in your area.
You can also use your blog to publish industry-relevant news to show that you’re up-to-date. By creating high-quality, informative articles related to your niche, you can improve your authority and provide value to your prospects. At the same time, search engines value quality content, so maintaining an active blog is highly beneficial to your rankings.
Leverage Email Marketing
You might have heard that email marketing offers one of the highest returns of any internet marketing tactic. This should come as no surprise considering that almost your entire target audience has an email. You can tap into this valuable method by including opt-in forms on your website and offering an eBook or a discount in exchange for an email address.
Offer a Live Chat Service
There are many benefits to having a live chat service on your website. For one, you can turn interested customers into leads. It’s also a great way to offer 24/7 access to your firm. It helps your business appear more modern and since you’ll be using agents to look after queries, so it won’t take any of your own time.
Use Social Media
If your target audience includes the general public, you need to have a presence on relevant social media platforms to stay relevant and connected. Social media helps your firm become more reachable and serves as a great way to get in touch with clients. You can also use it to learn more about your competitors.
Keep an eye out for new marketing trends and adopt those that will provide value to your business. In doing so, your law firm can reach new heights in 2020.
