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Published On: Thu, Oct 19th, 2017

5 Customer-Centric Technologies that Every Retailer Should Use

As a retailer, your goal is to drive customer experience, increase sales, and foster long-term loyalty that keeps your business strong and successful. To that end, here are five customer-centric technologies that you should be using:

photo/ Gerd Altmann

 

  • QR Codes

 

Many customers want to integrate an online and offline shopping experience, by launching their browser to learn about products and brands while they’re moving up and down the aisles. QR codes allow customers to quickly and easily get the information and answers they want — which ultimately drives sales and increases average purchase amount.

 

  • Geo-Fencing

 

Geo-fencing is a technology that enables retailers to launch targeted ads or other messages on a customer’s mobile device when they’re located in a certain space — such as approaching a product demo kiosk. Obviously to make this work, customers need to first opt-in (which is something that retailers can drive by offering a newsletter, or leveraging their social media properties).  

 

  • Mobile Point-of-Sale (POS)

 

Forcing your customers to pay at the checkout line invariably means that you’re going to create line-ups — which customers hate! A mobile point-of-sale solution enables you to turn any area of your retail environment into a checkout hub, such as aisles, marketing kiosks, and on. And if you operate a pharmacy, you can use your pharmacy point-of-sale system to provide curb-side delivery and accept payment all in a single, convenient and clearly customer-centric process.

 

  • Virtual Reality

 

A growing number of retailers are using virtual reality technologies to deliver an unforgettable in-store experience. For example, retailers who sell audio equipment and solutions are using VR to give customers a “front row concert experience”.

 

  • Mobile Apps

 

Mobile apps are a low-cost, high-touch way for retailers to stay connected with customers, and keep them informed about everything from sales to contests. Many retailers integrate their mobile app with SMS (instant messaging) to update customers on flash sales or other special events. And if you’re concerned that a functional app will set you back tens of thousands of dollars, then don’t worry: the app development market is competitive, and it’s possible to put something functional and impressive together for a feasible cost.

The Bottom Line

Rumours of retail’s demise at the digital hands of e-commerce have been greatly exaggerated. In fact, many customers are realizing that the in-store experience offers enhanced value that they cannot get through online ordering. The customer-centric technologies about will help your retail operation improve customer experience, generate more sales and loyalty, and remain strong and successful for years to come.  

Author: Chans Weber

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