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Published On: Wed, Oct 24th, 2018

4 Trends for Social Media Marketing in 2019

With the turn of the year drawing ever closer, it’s time to take a look at what’s about to change in the realm of social media marketing. Will tactics that worked in 2018 still hold water come the new year?

photo/ Gerd Altmann via pixabay

Let’s find out.

Increase in Reliance on Social Media Management Tools

It’s no secret that social media marketers are continuing looking to pool all of their resources into one place so that they don’t have to spend unnecessary time jumping between of all the different platforms.

Therefore, it is anticipated that there will be an increase in the use of social media management tools as both agencies and in-house marketing departments look to centralise their outputs and use the social listening features they incorporate to spark ideas for fresh content.

Increase in Companies Engaging Directly with Fans

Research has shown that never before has there been such a demand for human interaction as part of the buying process. In this technological world, consumers feel their buying experience is becoming too automated, with no element of human consumer service.

Brands are going to try and combat this by reaching out to consumers directly, either via comments, likes or messaging them directly (depending on the platform). The hope is that by reaching out, consumers will identity with their individualistic approach, and respond favourably.

Use of Chat Bots to Increase

Following on from the points made above, consumers now demand answers immediately and often utilize social media to contact a company in the first instance. The shift away from telephone and email means increasingly brands will have to set up chat bots to deal with the huge number of daily enquiries.

The AI of these bots is ever-improving and soon it is thought that a social media chat bot will be able to deal with a consumer request from start to finish. However, at this moment in time, companies are looking to use them to point the average Facebook or Twitter user in the right direction, which will still end in a human resolving the issue.

Increase in Augmented Reality and Face Filters

2018 saw probably the biggest rise in the number of face filters ever witnessed. This wasn’t just Snapchat either, this was across the board with Facebook and Instagram getting involved too.

This trend is set to expand further and it has social media marketers across the planet scrambling to figure out the best way to utilize this development for attracting new customers and engaging with fans.

The general consensus is that these augmented reality filters will be a great way to showcase their own staff members, because after all, you need humans (specifically faces) to make these filters work.

Conclusion

To all intents and purposes it looks like 2019 will continue where 2018 left off. It is now up to social media marketers to rapidly adapt, evolve and overcome the obstacles these continuing trends throw up.

What will be really interesting to see is how the increasing use of social media chat bots will be implemented, and how successful that implementation will be. Likewise, for augmented reality, how will those big brands get involved with this ever-increasingly popular technological advancement?

Only time will tell.

Author: Kseniia Miniailenko

photo Kevin Phillips via Pixabay

About the Author

- Outside contributors to the Dispatch are always welcome to offer their unique voices, contradictory opinions or presentation of information not included on the site.

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