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Published On: Sat, Feb 9th, 2019

4 Simple Improvements to Online Forms to Get More Responses

Are you not very happy with the number of responses that you’re able to pull in from one (or more) of your online forms? The good news is that in most cases there are a few simple improvements that you can probably make that could help to attract more responses.

photo/ Andreas Breitling

The best place to start improving your online forms is with the following easy tweaks:

  • Shorten the form to essential fields only

Online forms that are shorter attract far more responses. In fact even reducing your online form by a single field could provide a significant improvement in its response rate.

As a rule you should limit your form to essential fields only, and should go over each and every field to see if there is any you can eliminate. One of the more typical examples is where you could eliminate separate fields for the ‘First Name’ and ‘Last Name’, and use a single ‘Name’ field in its place.

  • Indicate how long it will take (or how much is left)

Try to let users know how long it will take them to fill out a form (roughly) or at very least provide an indicator for longer forms so that they know how much is left. In some cases you may even want to take both steps.

By giving people an idea of the time they will need to spend filling out a form, you’re more likely to sway some of them who may be on the fence. The indicator will help convince some people to keep filling it out – if they can see that they’re nearly done.

  • Make improvements to the user experience

Any improvements to the user experience will likely result in more responses for your form. In particular you may want to try using a single-column structure, adding examples as placeholders, and making sure your error messages are helpful.

  • Provide an incentive to fill out the form

One of the most effective ways to increase response rates is to give people an incentive to want to fill it out. Some of the common incentives include access to a free report, special discount, or any other interesting incentive.

The value of the incentive should correspond with the length (and difficulty) of the form. Short forms may only require a small incentive, but long and more in-depth forms would require something more compelling to convince users to fill them out.

In addition to the improvements listed above, it is important that your form nails its aesthetics. It can be difficult to customize the design of online forms, but using a form maker such as AidaForm Online Form Builder can help.

Be sure to remember that there are other factors that can influence the response rate of your online forms – such as where and when you publish them. That being said with all other things being equal, you should see some improvement if you apply the tweaks described above to your forms.

Author: Abe Abbie

About the Author

- Outside contributors to the Dispatch are always welcome to offer their unique voices, contradictory opinions or presentation of information not included on the site.

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