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Published On: Fri, Mar 17th, 2017

4 Reasons Why a Mobile-Friendly Website Is Essential

If, like most people today, you own a smart gadget such as a tablet or smartphone, then you probably use it regularly to browse the web. If you’ve ever visited a non-mobile friendly website on, then you’ll understand how frustrating it can be. Along with making things more convenient for your viewers, however, there are many further reasons why a mobile friendly website is a must. We’ve listed some of them here.

Improve Your SEO

Did you know that failing to provide your viewers with a mobile-friendly website could negatively affect your ranking in the Google search engine results? Since Google carried out their ‘mobilegeddon’ update just a couple of years ago, sites that don’t provide a viewing experience that’s friendly to mobile users are penalised. Not only will Google itself hold your site in higher esteem simply for providing a mobile-friendly experience, it will also lead to a longer average time spent on your page per viewer.

Photo/Ed Brown via wikimedia commons

Boost Your Email Marketing

Many businesses today use email marketing to attract more potential customers by providing them with more information about their brand, products and services. If you provide your customers with an opt-in button on your website to sign up for your email marketing campaign, then simply having a mobile-friendly site design will help you to see more results, especially when used in conjunction with a handy online service such as theemailfinder.co that can help you grow your email list.

Better Customer Engagement

Brand engagement is one of the most important things to prioritise if you are hoping to grow and expand your company. In order for customers to feel personally invested in your brand and develop a sense of loyalty to it, it’s essential for them to engage with you on a regular basis. Although social media and blogs are some of the most popular ways to engage with your audience, it’s also important to consider how well your customers are engaging with your brand when they land on your website. When you offer a high-quality and satisfying mobile experience, your viewers will be much more likely to come back to your site in the future.

Increase Your Website Traffic

Along with improving SEO and promoting better brand engagement, offering a good, mobile-friendly viewing experience is also one of the best ways to improve your website traffic. As of 2014, a quarter of searches on the web were made from a mobile device, a figure that has risen rapidly since then. So, with more and more people favouring their smart gadgets over the traditional laptop or desktop computer, it’s no surprise that catering to these needs will reap the rewards of larger traffic numbers to your site. Additionally, providing viewers with a convenient and satisfying mobile viewing experience can also reduce your bounce rate since mobile viewers will be more likely to stay on your site for longer.

Has upgrading to a mobile-friendly design been beneficial for your company? We’d love to hear from you in the comments.

Author: Carol Trehearn

photo/ ClkerFreeVectorImages via Pixabay.com

About the Author

- Outside contributors to the Dispatch are always welcome to offer their unique voices, contradictory opinions or presentation of information not included on the site.

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