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Published On: Mon, Jul 15th, 2019

4 AI Applications in Digital Marketing to Improve Your Brand

Artificial intelligence is all the rage now. Almost every industry is making the most of AI and machine learning to get accurate results and spend less on overheads. Apart from that, one of the most crucial areas that AI is becoming popular is in digital marketing. According to Salesforce, already 51% of marketers use AI to promote their products online. 27% more will soon join this group by the end of 2019. This shows how essential technology is in reaching potential customers quickly.

photo/ Gerd Altmann

Applications in digital marketing

Digital marketing is the need of the hour for any company that wishes to remain competitive. The amount of time consumers spend on the internet speaks volumes about why digital marketing has gained importance in the last decade. Here are a few applications of artificial intelligence that you should keep in mind while promoting your brand online:

Chatbots

In an era where online users spend less than five seconds for a page to open, do you think they have time to wait for minutes on a call just to get information about a product or service? No, they won’t! That’s why chatbots are special. With their automatic responses, they can provide the details that potential customers want. They use machine learning and pre-installed answers to deliver information swiftly. So, if you are going to buy digital products and want more information about them to compare their benefits, you can chat with the chatbot instead of calling the customer care team of the respective websites.

Email marketing

Email marketing is still one of the popular digital marketing methods to reach new customers. AI can analyze millions of customer data to determine what the best time is to send an email so that they won’t delete it without reading. Moreover, AI allows you to personalize your email marketing campaigns. Emails to repeat customers won’t be the same as the ones you send to new customers.

Content curation

AI is responsible for creating the content of many digital marketing campaigns. It is also useful in content curation that makes personalized recommendations according to what users are buying. For example, you will often see things like “people who buy this phone also buy that screen guard” or other similar recommendations. The accuracy of these choices is incredible. That’s where AI creates magic so that multiple brands can coexist without competing.

Social media advertising

Social media marketing is an area that has adapted to artificial intelligence successfully. Google ad platforms and Facebook ads are using AI to understand the interests of potential customers to place the ads accordingly. That’s why a user who is searching for t-shirts will never get an ad on their timeline about makeup kits. This is the accuracy that AI brings to social media marketing. There are also services that use machine learning to optimize and handle such ads for better viewership.

There is no doubt that AI will continue to play a significant role in digital marketing. The sooner you use this technology, the quicker your brand will grow.

Author: Matthew Perry

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About the Author

- Writer and Co-Founder of The Global Dispatch, Brandon has been covering news, offering commentary for years, beginning professionally in 2003 on Crazed Fanboy before expanding into other blogs and sites. Appearing on several radio shows, Brandon has hosted Dispatch Radio, written his first novel (The Rise of the Templar) and completed the three years Global University program in Ministerial Studies to be a pastor. To Contact Brandon email [email protected] ATTN: BRANDON

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