Published On: Thu, Mar 28th, 2019

3 Ways to Expand Your Brand’s Reach Online

If your brand is unable to reach your target audience, no matter how appealing it may be, it will be deemed a failure. Expanding this reach, then, is absolutely pivotal.

To ensure that your brand is seen by the right people in the right places at the right times, make sure to put the following advice into practice.

photo/Gerd Altmann

Think big with everything that you do

Thinking small will get you absolutely nowhere in your bid to expand your brand’s reach. You have to think big and shoot for the stars in this instance, as that is the only way you are going to get your message out there in the world.

When it comes to thinking big, start by ensuring that your brand gets mentioned on the internet’s largest platforms and publications. Doing this will help your brand to grow as an authority, and being deemed an expert is only ever going to benefit your business going forward. In order to have your brand be mentioned on the sites that are deemed to be the social influencers of today, you need to perform an SEO technical audit. This will see you evaluate your website, the hub of your online brand, in order to ensure it is not holding you back in your attempt to branch out and extend your reach. You need to check everything in this instance, from your coding to your content.

Turn yourself into a market authority… in an engaging manner

As stated, being deemed an authority is never a bad thing for your brand. It shows consumers that you know what you’re talking about when it comes to your industry.

To turn your yourself into a market authority, you need to be uploading content that is informative and intuitive. This means providing info to your consumers that is not only 100% factually correct, but also engaging. Infographics are one form of media that you should consider embracing in this instance. When used correctly, they will resonate with your audience while telling them everything they could possibly need to know about your market.

Make full use of your social media pages

Your social media pages are some of the sharpest tools you have in your brand-extension arsenal… so use them wisely.

First and foremost, you should seek to use Facebook as a means of promoting yourself — as this social media platform is now one of the web’s leading paid search channels, your brand could stand to reap a host of benefits from you decide to market upon it. Second of all, you should partner up with a digital marketing professional. Such a pro, like Angelfish Marketing, will provide you with comprehensive levels of assistance when it comes to social media management — they will ensure that you upload the right content at the right times.

In order to extend your brand’s reach online, you’re going to have to think big, be an authority, and wield the power of social media effectively.

Take the above advice, and your brand will be the online powerhouse that you want and need it to be sooner rather than later.

Author: Carol Trehearn

On the DISPATCH: Headlines  Local  Opinion

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