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Published On: Fri, Sep 25th, 2015

10 Questions to Think about Before Redesigning a Website

Normally, when a business decides to shake things up a bit on their website, there is always this sense of excitement and positivity in the air. However, one must see that change can be both a miracle and a disaster, especially when the company decides to redesign their websites.

Web redesigning is a process a lot of businesses need to go through, to keep their websites visible in the pages of notable search engines. This process involves both the inner and outer workings of their site because they are trying to please three important factors, namely: their company, their audience, and the search engines who will be posting their content. One slip up in any of these three areas will result in serious repercussions, which can evidently be irreversible.

Redesigning websites, or anything for that matter, sounds easy, but in reality, it is difficult to achieve. So before you decide to redesign your website, you have to consider a few things first before you going through with your plans.

  1. Does it need to Be Redesigned?

Yes, recreating your site’s appearance might surprise people, but it is not always necessary. If your audience is already comfortable navigating or browsing through your content and the system has not found anything wrong with any of your pages, your site does not need to change. Redesigning a perfectly good site is not only a waste of time and money, but is capable of lowering your website’s rankings.

  1. Is it accessible?

The Internet can be accessed through numerous devices. From tablets, laptops, and cellphones, almost everyone has at least one machine that can access the Internet without having to sit in front of their home computers. In order for your website to survive these technological advancements, they must follow the flow and become device friendly. So if your website does not look pleasing on the screen of your smart phones, it means may need to revamp your site.

  1. Can you still maintain it?

If your site demands constant updating there are two ways to solve this problem, and the first is to go make time. It is alright to cease operations and take a break, but do not take too long. Your audience and the system need you to produce content, so that they would know that your company is still online. If you have been giving yourself too many breaks or “extended vacations” the time is nigh to jump back to create and resume operations.

photo/ Michael Jarmoluk via pixabay.com

photo/ Michael Jarmoluk via pixabay.com

The second approach is to change the overall process or timeline of posting pages. Sometimes, a dynamic and high-functioning site is difficult to maintain. Downgrading it to something simpler will make it easier to handle.

  1. Is everything in working order?

Dealing with this kind of process is complicated. One wrong code or typographical error can make your site inaccessible. Check your website as regularly as possible to ensure that every link is in good working order. If the damage is too difficult to repair, then redesigning is the path to take.

  1. Are the wants and needs of your audience still the same?

Supplying the demands of your audience is tricky because their interests keep shifting; and if your site has pages which are no longer trending, they might look elsewhere to satisfy their desires. Revamping your website’s appearance, interface, and content will bring your company back by popular demand.

  1. Are you following the rules?

Search engines, like Google, frequently posts updates to optimize the searching capabilities of their audience. Now, even though it will be difficult to adjust to the new settings, it’s always best to follow them since they can influence your site’s rankings one way or another. Before you suspect your website for defying these rules, check all your content first, and then decide if you need to redesign.

  1. Do search engines even know you exist?

Search engines like Yahoo, Bing, and Google, refresh their content constantly, you might have been out of the loop for quite some time. If you cannot find your website, or if their rankings are buried in the SERPs, you can either create a new website or redesign your current one to help boost your SEO and views.

  1. Is it difficult to load your pages?

Overloaded pages are the primary cause of slow loading time, and everyone is familiar with the frustration one faces when they are greeted with a blank screen. To avoid such situations from occurring, redesign your pages so that they will be able to accommodate the weight of the information that is being carried.

  1. Is the user interface friendly?

The only way for people and the system to be able to know more about your website is by browsing through every page. This process should be easy, given the fact that all they need to do is ensure that it is user friendly. However, there are some sites that take the visuals of their website too seriously. Bombarding your audience with an amalgamation of clashing colors, images, and unconventional navigational systems are problems and not innovations. Installing these kinds of features can be difficult to manipulate – confusing your audience and the search engines. If you think your site is too complex to understand, toning it down a notch will make it simpler to manipulate.

  1. Is it time to move on to something new?

Maybe you are just bored with your current site and want to start anew? There is nothing to fear when you decide to drop everything and start all over, especially when this feeling is coming from your gut. Just remember that if ever you are planning to change your site, properly delete or save pages and content, to avoid facing complicated situations, like duplications, in the near future.

There are numerous questions when one thinks about redesigning a website and these are just 10. If you wish to add more questions, or find this article helpful, then please leave a comment in the section below!

Guest Author: Gabby Roxas

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